Chief Commercial Officer
Becci joined Co-op Live in April 2021 as the Head of Premium Sales and Service. Since then, she has advanced through several key roles, including Sales Director for Sponsorship and Premium, before being promoted to Chief Commercial Officer in July 2025. In her current position, Becci oversees all revenue streams within the venue, encompassing Premium Sales, Premium Account Management, Sponsorship Sales, Partnership Activation, and Special Event Sales.
Her leadership has been instrumental in driving growth in premium and sponsorship sales, resulting in an impressive 22 partnerships, over 350 premium members worth circa £40m annually. With a strong focus on enhancing revenue generation, Becci continues to contribute significantly to the success of Co-op Live.
Becci has 15 years of experience in the venues industry having worked with a plethora (30+) of diverse venues from historical institutions such as Prince Philip House and Historic Royal Palaces to The O2 arena, where she held the role of Head of Sales for Special and Corporate Events. Here she won and developed key annual events such as The FIFAe World Cup, National Television Awards and Comic Relief.
Passionate about supporting others and the industry, outside her role with Co-op Live Becci is a mentor for the events and venues sector, working as part of Elevate Mentoring, and previously Fast Forward 15, inspiring and enabling aspiring individuals.
