ALSD bestows its prestigious Global Legend Award to Marie Lindqvist, Senior Vice President of North Europe for Legends Global. Lindqvist has shaped and elevated the premium experience landscape across sports, live entertainment, and venue operations worldwide. A respected leader in venue operations and guest experience, Lindqvist currently oversees operational excellence across a broad Legends Global portfolio of sports and entertainment venues. With three decades of leadership experience spanning tourism, hospitality, sports, and live entertainment, Lindqvist has also held senior roles at organizations for Stockholm Live, AEG, VisitDenmark, and TUI, playing a central role in the development and transformation of some of Europe’s most dynamic venues. Beyond her operational impact, Marie is celebrated for fostering inclusive leadership and collaboration across the international venue community, serving as a mentor and advocate in live entertainment and venue management.
18 March 2026
12:30
Sport as a Global Connector: The Future of Guest Experience, Innovation & Diplomacy
12:30 - 13:00
Global sport and entertainment have evolved beyond competition into powerful platforms for cultural exchange, innovation, and economic collaboration. In this interactive session, explore how guest experience design, public-private partnerships, and sports diplomacy reshape the global sports ecosystem. Leaders will discuss with the audience how collaboration across sectors can drive innovation, unlock new ventures, and elevate fan and guest experiences worldwide.
