Vice President, Hospitality Sales
Matt is a senior commercial leader with over two decades of commercial experience, including 13 years driving premium hospitality and ticketing revenues within the sports and live entertainment sector.
He has led multi-million-pound sales programmes, launched and repositioned premium products, and built high-performance teams aligned to modern buyer expectations. His experience spans high-profile annual and major global events, including the Ryder Cup and Rugby World Cup, where he has consistently surpassed ambitious sales targets in competitive premium markets.
Matt’s work centres on revenue optimisation, strategic go-to-market planning, and building commercially impactful partnerships that maximise yield and long-term growth. He has advised across multiple sports, including Premier League clubs, on premium strategy linked to new stand and stadium development, aligning infrastructure investment with long-term commercial return.
He brings a practical, performance-led perspective on the premium experience economy, grounded in sales strategy, customer insight, and scalable commercial execution.
