Executive Summary
Aura is Aramark Sports + Entertainment’s elevated approach to premium services committed to delivering unmatched hospitality paired with exceptional culinary talent. Aura is the first-of-its-kind approach designed to set tradition aside and address every aspect of the guest experience.
Submitting Organization: Aramark Sports + Entertainment
Detailed Nomination
The Aura experience is made up of these four pillars: The Food, The Beverage, The Service, and The Design. None of these components can stand on their own. These integral elements combine to create an exceptional hospitality experience.
Exceptional technique is the heart of Aura’s philosophy, and investing in talent is crucial to maintaining the highest standards. As part of a longstanding collaboration with The Culinary Institute of America (CIA), the world’s premier culinary college, Aramark has designed a bespoke training program that all Aura front-of-house staff must partake in
to ensure they are abreast of the latest techniques and food and beverage trends. This program goes beyond basic service training and aims to empower staff to deliver exceptional guest experiences in high-end settings and cultivate a culture of hospitality. All Aura culinarians must also receive CIA ProChef® certification, which provides hands-on
skill validation and measures a chef’s core culinary, managerial, and financial acumen.
The premium service standards and menu concepts behind Aura have been developed with advisory from Aramark partner Stephen Starr, a James Beard Award winning powerhouse. Starr Restaurants is one of the largest multi-concept and independent restaurant groups in the United States, the footprint includes over twenty concepts.
For more information on Aura: https://www.aramark.com/industries/sports-leisure/sports-entertainment/aura
