Exhibits Open

ALSD & SEICon proudly welcome delegates, partners, and exhibitors to Manchester, one of the world’s great sporting cities and a global hub for live experience, innovative premium hospitality, and continued venue investment.

ALSD bestows its prestigious Global Legend Award to Marie Lindqvist, Senior Vice President of North Europe for Legends Global. Lindqvist has shaped and elevated the premium experience landscape across sports, live entertainment, and venue operations worldwide. A respected leader in venue operations and guest experience, Lindqvist currently oversees operational excellence across a broad Legends Global portfolio of sports and entertainment venues. With three decades of leadership experience spanning tourism, hospitality, sports, and live entertainment, Lindqvist has also held senior roles at organizations for Stockholm Live, AEG, VisitDenmark, and TUI, playing a central role in the development and transformation of some of Europe’s most dynamic venues. Beyond her operational impact, Marie is celebrated for fostering inclusive leadership and collaboration across the international venue community, serving as a mentor and advocate in live entertainment and venue management.

This show-and-tell session explores how premium spaces and partnerships are evolving into fully integrated, immersive brand platforms. Learn how leading venues and clients turn big ideas into bold activations—driven by creativity, collaboration, and results—that redefine what “premium” really means today.

While premium trends are increasingly global, success thrives when cultural fit aligns with sales strategy. This conversation looks at how Legends applies global insight across NFL and European football projects while respecting market-specific expectations, informed by teams who work inside venues, not outside of them.

Designing AI-assisted premium interactions and experiences can be complex; principally, it can’t feel like AI. Rather automation should be used to anticipate needs, personalize communication without overstepping, and reduce friction through smart defaults and context-aware support. Moreover, automation should inherently take a back seat when complex preferences, high-stakes changes, and sensitive issues require human engagement. This session will illustrate -- and take audience questions about -- how a blend of modern intelligent automation and intentional human touchpoints creates an ultimate premium experience.

Sports tourism is a $700 billion global industry, and has exploded over the past 10 years as fans clamor - and may be willing to pay handsomely - for events they normally only see on TV. Teams and venues must make targeting this rapidly growing, bucket-list-seeking demographic a priority, lest they forfeit significant revenue opportunities. This session will explore how to build premium benefits packages and outbound sales campaigns to address this demand.

It’s an exciting time in premium seating, with inventory creativity at an all-time max. New products meeting the needs of clients who desire fewer seats here, more exclusivity there. What strategies are at play for creating and pricing these new flexible products and how can we attract a larger universe of buyers by rolling them out in our venues?

Industry feedback expert, Riptide Partners, leads an intimate discussion on the evolving guest experience. Drawing on the latest data shaping how teams understand and enhance premium operations, this session pinpoints the specific experience elements that drive satisfaction, loyalty, and spend. Attendees will gain practical insight into how refining premium spaces can unlock new revenue and sustainable growth.

As premium hospitality evolves, leaders face a defining challenge: how to modernize high-end experiences without diluting the timeless service standards that built their reputations. This panel convenes visionaries who are successfully blending old-world elegance and intuitive, relationship-driven service with next-generation technology and automation. From preserving distinctive brand signatures and individualized guest touchpoints to leveraging innovation in ways that enhance—not replace—the human element, the conversation will explore how to sustain a true “wow” factor in an increasingly digitized world. Join us to discover how to future-proof premium hospitality while safeguarding the craftsmanship, personalization, and emotional resonance that define world-class service.

Premium is no longer a place. It’s a living, layered experience. Today’s most successful venues and developments are moving beyond static service models and into experience-led ecosystems — where every touchpoint is intentional, every sense is engaged, and every visit can unfold differently. This session explores how modern hospitality is being reimagined through design, usage, and brand integration to create environments that feel dynamic, inclusive, and deeply personal.