Scheduled

Sessions

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  • 17 March 2026


  • 18 March 2026


  • Complimentary for delegates staying at Hilton property
    Where
    Hilton Garden Inn

  • Exhibits Open
    Where
    Emirates Old Trafford

  • Manchester has developed into one of the world’s preeminent sports and entertainment hubs. And it's just getting started. Through a broad initiative to enhance infrastructure and facilities and attract more visitors, the city has ambitious plans. Join us for a fireside chat to learn how it all affects our industry’s landscape, and much more.

  • Get your notepads ready, as you’ll walk away from this session with pages chalked full of ideas to take back to your own venues and organizations. In this fast-paced show-and-tell of creative premium and partnership activations across the globe, venue leaders and clients alike will outline ideation to delivery and the results that followed.

  • As illustrated in the previous session, gone are the days of a snazzy seat and a sign defining a premium activation. Today's clients have sophisticated expectations for activating their brands and weaving into the fabric of the overall immersive entertainment experience. This panel will paint a picture of innovations in premium spaces and services.

  • Designing AI-assisted premium interactions and experiences can be complex; principally, it can’t feel like AI. Rather automation should be used to anticipate needs, personalize communication without overstepping, and reduce friction through smart defaults and context-aware support. Moreover, automation should inherently take a back seat when complex preferences, high-stakes changes, and sensitive issues require human engagement. This session will illustrate how a blend of modern intelligent automation and intentional human touchpoints creates an ultimate premium experience.

  • Panelists break bread and discuss what dining experiences our clients love, both inside and outside our stadiums, and how it can shape the future of premium hospitality. The takeaways will include keys to upleveling multi-sensory F&B experiences, innovating to increase per caps, and translating fine dining cues to stadium sites.

  • It’s an exciting time in premium seating, with inventory creativity at an all-time max. New products meeting the needs of clients who desire fewer seats here, more exclusivity there. What strategies are at play for creating and pricing these new flexible products and how can we attract a larger universe of buyers by rolling them out in our venues?

  • Sports tourism is a $700 billion global industry, and has exploded over the past 10 years as fans clamor - and may be willing to pay handsomely - for events they normally only see on TV. Teams and venues must make targeting this rapidly growing, bucket-list-seeking demographic a priority, lest they forfeit significant revenue opportunities. This session will explore how to build premium benefits packages and outbound sales campaigns to address this demand.

  • As venues evolve into smart, connected ecosystems, they’re becoming more than just places to catch a game. Venues and their surrounding districts are platforms for immersive storytelling, using data-driven insights. This panel brings together leaders in creative branding, AI innovation, and public sector growth to explore how the intersection of infrastructure, technology, and narrative is transforming the way we engage fans, build communities, and shape the future of live experiences.

  • Like its symbolic bee, Manchester has worked and collaborated tirelessly for progress. A major measurement of the progress has been engaging and benefiting local businesses and communities on matchday. Moreover, harnessing digital trends to increase fandom and building out best-in-class sports and entertainment venues has allowed this hive to thrive. What can you learn from them? Our closing discussion will help us find out.

  • Complimentary for delegates staying at Hilton property
    Where
    Hilton Garden Inn

  • Exhibits Open
    Where
    Emirates Old Trafford

  • By moving beyond traditional demographics and psychographics, modern partnerships have opportunities to align with cultural movements and brand initiatives that resonate with “the why” over “the what”. Our experts in marketing, brand strategy, and cultural trends will discuss how to pinpoint perfect partnership opportunities, navigate challenges, and create activations that elevate community and company alike.

  • The somewhat symbiotic relationship between premium and partnerships is a guiding light for an entire organization and all its departments to strategize about the design and delivery of comprehensive premium and partnership packages. Especially with modern data and marketing tools available, teams and venues and more often making silos departments a thing of the past. Who’s doing this well, why, and how, and what can you take back to your team to streamline operations?

  • Today’s premium sports and entertainment venues are no longer defined solely by the events they host, but by the content ecosystems they create before, during, and after the live moment. This panel will explore how leading venues are leveraging technology, media partnerships, data, and in-house production capabilities to function as year-round content studios that drive fan engagement, brand value, and new revenue streams. Join this discussion to gain practical insights and strategic frameworks you can apply to transform your venue into a scalable, always-on content platform.



Topics
When
Sunday to Wednesday
December 23 to 26, 2022
Where
467 Davidson ave
Los Angeles CA 95716
Get directions