Scheduled

Sessions

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  • June 21 2026


  • June 22 2026


  • June 23 2026


  • If this is your first time at the conference, you’re in the right place. Join us for a relaxed, thoughtfully curated welcome designed to help you settle in, meet fellow newcomers, and get oriented with ease. We’ll share a few insider tips to help you navigate the PX Conference experience like a pro, introduce you to what’s ahead, and open the door to meaningful connections.
    General Session

  • Welcome to Denver. At a mile high, expectations rise—and so do we. We’re kicking off a dynamic program filled with forward-thinking ideas, powerful perspectives, and opportunities to connect at every level. Together, we’ll explore how to push boundaries and redefine premium experiences across the industry. The climb starts now.
    General Session

  • Kick off the conference in iconic fashion at Empower Field at Mile High, home of the Denver Broncos. This exclusive opening night experience invites attendees into one of the NFL’s most storied venues for an evening of elevated hospitality and immersive environments. From premium spaces to unforgettable views, the night sets the tone for what’s ahead—bringing together industry leaders for a first look at Denver’s signature blend of sport, culture, and experience. Whether reconnecting with peers or making new introductions, this is where the week begins—with momentum.
    General Session

  • We begin by looking forward. This morning’s sessions explore the ideas and innovations redefining sports and entertainment—from the role of technology in shaping experience, to designing venues that thrive every day of the year, to using AI to better understand and engage fans. It’s a dynamic start to the day, grounded in one shared goal: creating more meaningful, connected, and impactful experiences for the audiences we serve.
    General Session

  • Set against the backdrop of the Rockies, we’re kicking off a Monday designed to elevate thinking, spark new ideas, and bring the industry together. From bold perspectives to practical insights, the conversations ahead are built to challenge, inspire, and connect. We’re glad you’ve joined us—let’s get started.
    General Session

  • Innovation is rapidly reshaping the way environments are built and experiences are delivered—but it also introduces a critical tension: when does enhancement begin to compete with the experience itself? This session explores the evolving balance between technology, design, and storytelling, and how to ensure innovation amplifies—not overwhelms—the moments that matter. Through thoughtful examples and perspectives, we’ll examine how to create environments that are not only more advanced, but more meaningful.
    Design & Innovation
    General Session

  • Effective venue utilization and revenue strategies begin with calculated design—creating experiences that appeal to fans beyond game days. EPL Fulham FC's reimagined Riverside Development exemplifies this shift, prioritizing “every day” over “game day”. Using Fulham alongside other leading projects, speakers will share insights on the process, key considerations, and opportunities across various venue types and timelines.
    Design & Innovation
    General Session

  • Every team has more fan data than ever, and most of the richest signals live in the conversations their reps have every day. Notes, call transcripts, email threads, chat logs—over a decade of fan intelligence that’s never been fully tapped. This session explores how AI-native architectures are changing what sales organizations can see, reason about, and act on, from new member acquisition, to account growth, to game day conversion, and what it means for the role of reps, managers, and the front office as the intelligence layer evolves.
    General Session
    Technology

  • This introduction gives all attendees the opportunity to meet those in the room. Each participant is welcome to share his or her role, helping to shape the day’s education and networking opportunities.
    Corporate Partnerships

  • Attending a live event is more than a game—it’s a destination experience. And thus, a next phase of industry growth will be defined by international reach, localization, and the ability to convert high-intent global buyers seamlessly. This session explores how to tap into the sports tourism market through curated packages, targeted outreach, and strategic partnerships that resonate with experience-driven travelers—turning long-distance demand into meaningful revenue and even allowing our venues to act as intercontinental community assets.
    Design & Innovation

  • The relationship between premium and partnerships is evolving—and with it, the role of the team behind it. Today’s brands aren’t just sponsors; they’re helping shape the experiences themselves. This demands a more connected, flexible, and forward-thinking approach to team design. This session explores how organizations are breaking down silos, redefining roles, and building teams equipped to deliver truly integrated premium partnerships while also identifying talent who can cross the selling seas between premium and partnerships.
    Corporate Partnerships

  • As venues invest in sustainability and new technologies—from waste reduction to frictionless F&B—the opportunity is to enhance, not overshadow, the fan experience. The challenge isn’t just what to implement, but how to do it in a way that still feels intuitive and human. This session explores how organizations are balancing innovation with hospitality—using smarter systems and more sustainable practices to elevate premium experiences, reduce environmental impact, and create moments that still feel personal and connected.
    Design & Innovation

  • A blank slate is only as powerful as what you build on it. As new venues, renovations, and digital innovation expand what’s possible, premium and entitlement strategies are no longer separate lanes—they’re interconnected systems. This session explores how to rethink partnership design from the ground up, then bring it to life through smarter packaging, positioning, and storytelling. Learn how to move beyond standalone assets to create cohesive, flexible partnerships that unlock new revenue and deliver greater impact across your entire venue. Moreover, learn how non-game day utilization of venues can results in added ROI for sponsors.

  • The rise of private equity and institutional investment in global sports is changing more than ownership structures—it’s redefining what venues are built to be. Stadiums are now conceived as integrated, revenue-generating destinations with long-term asset value. This session examines how capital is influencing design decisions, real estate strategy, and the evolution of sports venues, highlighting how projects like Everton’s Hill Dickinson Stadium reflect this broader shift.
    Design & Innovation

  • Every team has a history. Every venue has a story. The opportunity lies in uncovering those hidden gems and translating them into meaningful partnership assets. This session explores how to align authentic storytelling with commercial strategy—creating partnerships that resonate with brands while driving measurable revenue.

  • Exhibits Open
    General Session

  • AI and emerging technologies are transforming the sports industry—but technology alone isn’t the differentiator. Leadership is. In this session, a group of forward-thinking executives will explore how they are applying AI and innovation in practical, impactful ways—from fan engagement and operations to revenue strategy and long-term growth. With fresh perspectives and fewer ties to legacy thinking, they are redefining how decisions are made and where value is created. This conversation isn’t about chasing trends—it’s about leading through them.
    Design & Innovation

  • AI is reshaping how corporate partnerships are identified, valued, and sold—delivering sharper insights, faster prospecting, and more tailored proposals. But in a relationship-driven industry, technology can’t replace trust. This session explores how sports organizations blend AI with human connection to drive more meaningful, more profitable deals—pairing data-driven precision with storytelling, negotiation, and long-term relationship building.
    Technology

  • The line between sports venues and high-end hospitality is disappearing. This session examines how sports is borrowing from the world of luxury F&B and experiential design to create spaces that attract, engage, and keep fans coming back—well beyond the action on the court. From chef-driven concepts to thoughtfully designed social spaces, today’s environments are being built to feel as much like premium hospitality destinations as they are places to watch a game.
    Corporate Partnerships

  • Renovations aren’t just visual upgrades—they’re revenue decisions in disguise. From sightlines and circulation to premium inventory mix and back-of-house efficiency, every design and construction choice has financial implications. This session explores how builders are partnering with commercial teams to create spaces that not only look exceptional, but maximize revenue potential from day one
    Design & Innovation

  • In industry vernacular “dynamic, year-round ecosystems” is replacing “stadiums and arenas”. And rightfully so. From preview centers to non-game day programming and event-driven revenue and engagement from mixed-use development, leading organizations create value beyond the sports schedule. Unlock the full potential of our buildings—transforming them from a single-purpose space into a connected environment that drives engagement, extends dwell time, and creates new revenue opportunities every day of the year.
    Design & Innovation

  • Corporate partnerships are dynamic, multi-year relationships that adapt to changing business landscapes and market conditions. Forward-thinking organizations transform traditional corporate relationships into strategic partnerships that deliver increasing value continually. Drawing on examples from across the sports and entertainment landscape, this session examines the partnership lifecycle from pitch through renewal and expansion. Learn how to structure agreements that allow for flexibility, identify opportunities for partnership evolution before clients do, and create frameworks that keep both parties invested in long-term success. Whether you're managing legacy partnerships or building new relationships, discover strategies that turn good deals into great, lasting collaborations.

  • The best partnerships aren’t controlled—they’re co-created. Today’s brands are sophisticated storytellers in their own right. When given a seat at the table, they become powerful amplifiers—driving social, digital, and in-venue moments that elevate both the team and the brand. This session explores who’s doing it best—and how to bring that mindset into your venue.
    Corporate Partnerships

  • We’ve all heard about the importance of a feasibility study or surveying fans for their preference in relation to a new or renovated venue. But how you analyze the data, communicate it to the design team, and implement it into your operational plan is how you turn data into measurable ROI. Hear from experts throughout the venue development lifecycle discuss how data has been implemented into real life results featuring a case study of the planned Toyota Center renovations for the Houston Rockets.
    Design & Innovation

  • A great conference day shouldn’t just end—it should evolve. This happy hour and exhibits extravaganza focuses on the transition into evening activities, where relaxed environments lead to stronger relationships, unexpected conversations, and the kinds of moments attendees remember long after the event ends.

  • As the conference transitions into the evening, Denver becomes your playground. From an intimate invitation to Red Rocks Amphitheatre to curated private parties and receptions across the hotel property and city itself, attendees can choose the experience that fits their style. Whether you’re looking to connect, unwind, or explore, the night offers a range of unique opportunities to engage with colleagues in memorable ways. Stay tuned for specifics.

  • We’re not slowing down. As we move into the final day, it’s all about exploration, access, and connection. Engage in dynamic sessions, dive into hands-on tours, and continue building relationships that extend beyond the conference. There’s more to discover, and with Denver as our backdrop, we keep climbing!

  • Ambition, unity, and the pursuit of greatness embodies NWSL’s newest club, Denver Summit FC. That greatness will come not only on the pitch, but as part of its new stadium design. The all-electric, purpose-built stadium at Santa Fe Yards will feature mixed-use development, community-first experiences, and an elevated fan experience for the 14ers, becoming only the second women’s-specific professional soccer stadium in the United States. Designed to take advantage of the optimum location with stunning Denver mountain views, speakers will expand on the stadium’s mission as an urban sports-anchored community hub.
    General Session

  • From NFL stadiums to college arenas and international venues, premium experiences are starting to look remarkably similar. Colin Cook and Tim Statezni explore why this convergence is happening, what it means for design and sales strategies, and how venues can leverage universal best practices while maintaining local relevance.
    General Session

  • Permanent venues carry weight that one-time events simply don't. The history, the relationships, the way things have always been done. It's both the greatest asset and the heaviest anchor in premium sales. But championship events? They show up with a blank slate, an obsession with getting it right and a mandate to push the envelope. And what they're building, the packaging, the access models, the online buying experience, is quietly setting a standard that permanent programs can't afford to ignore. This session brings together the revenue leaders behind RevelXP and college football’s biggest stage, the CFP National Championship. They’ll pull back the curtain on how they build, sell, and deliver world-class premium experiences from the ground up, and what every permanent program in this room should be stealing from their playbook
    General Session

  • Dive into innovative strategies and proven practices for maximizing revenue from your venues. From infrastructure enhancements to pre-game and premium experiences, as well as non-game day activations, this session is designed for you to walk away with actionable insights. For example, speakers will discuss the potential of premium and maximizing potential stadium renovation revenues through fan-centered experiences and use of backstage spaces and underutilized areas of engagement.

  • In the pursuit of personalization, premium segmentation, and meticulously curated experiences, venues are increasingly optimized for the audiences we already understand. But what about the fans who don’t follow a predefined path? This session challenges whether we’re overfitting our venues to known behaviors—stripping away the spontaneity and accessibility that make fandom magnetic in the first place—and explores how to design for discovery, inclusion, and the fans still waiting to be invited in.

  • The fan experience is powered by a complex ecosystem of technologies—but delivering it seamlessly depends on how those systems are structured, integrated, and managed. As organizations navigate fragmented platforms and evolving responsibilities, the operating model behind the technology becomes just as critical as the technology itself. This session explores how leading venues are rethinking ownership, governance, and cross-functional alignment to reduce friction, connect the fan journey, and create a more consistent, high-performing experience from end to end.

  • Ticketing isn't just how fans get in. It's the foundation for how teams monetize the entire fan relationship. Yet, most organizations still operate on systems built for a different era, which limits how they price, package, and sell, leaving meaningful revenue on the table. In their first season on Tixr, the San Jose Earthquakes and Houston Dynamo adopted a more flexible, commerce-driven approach, which improved conversion, unlocked new premium and group sales, and turned ticketing into a true growth engine. This session provides a candid look at what actually changes when you modernize your ticketing infrastructure—and what it means for revenue, control, and the future of how teams do business.

  • Traditional venue sales and operations were built for a different era—and may now be limiting growth. This session explores whether siloed functions like sales, partnerships, and operations are still fit for purpose, or if they’re creating friction in today’s live entertainment business. This session will aim at pushing for more integrated, data-driven models—and debate whether the future belongs to unified revenue platforms managing the full client lifecycle in real time.

  • Premium seating is no longer defined by access alone—it’s defined by value. As expectations rise, membership clubs are becoming a permanent fixture in venue strategy, reshaping how organizations deliver consistency and year-round engagement. This session explores how leading venues are using club models to deepen relationships with clients, extend value beyond event day, and create more predictable retention and revenue. From curated experiences to evolving benefits structures, we’ll examine why membership-based premium is not a trend—but a long-term shift in how premium inventory is designed, sold, and sustained.

  • Having visited the Citizens Bank Park last year, attendees will now see a thoughtful series of enhancements focused on elevating premium spaces, concessions, and concourses—refining how fans experience the ballpark from entry to exit. Those ideas are brought to life by looking at targeted design interventions that translate into an improved fan experience. The updates also reflect a broader commitment to improving flow, comfort, and hospitality while preserving the character of one of baseball’s most iconic venues.

  • Backed by data from 700+ venues and 30,000+ artists, sports teams, and festivals, this session takes a real look at how today's top properties are leveling up their VIP and suite experiences. You'll get 2025 benchmarks on per-fan spend, sponsorship ROI, and revenue impact — plus real examples from sports, concerts, festivals, and championship events you can take back and apply to your own premium strategy.

  • Great hospitality isn’t just delivered—it’s sensed. When teams are equipped, confident, and aligned, positive energy carries through every interaction, creating experiences that feel natural rather than manufactured. This session examines how investing in people, processes, and systems enables more authentic, human-centered experiences—proving that the strongest guest outcomes are often driven by what happens behind the curtain.

  • Venue design is no longer just about aesthetics—it’s a direct driver of revenue. From new builds to renovations, teams and designers are rethinking how spaces, amenities, and experiences translate into demand, pricing, and sellable inventory. Designers and revenue leaders explore how to align design decisions with sales strategy, positioning premium and general offerings, adapting to market dynamics, and integrating technology seamlessly into the experience. The conversation will focus on how thoughtful design can be effectively monetized, turning fan insight into spaces that not only inspire, but sell.

  • A shared experience no longer means treating every guest the same. From dramatic storytelling to designing spaces that invite connection and dwell time, organizations are rethinking how to create more personalized moments within a collective environment. Speakers explore how to engage emerging audiences—including a burgeoning female demographic and non-traditional fans—while turning insight into action: building experiences that draw people in, keep them coming back, and unlock new opportunities for connection and revenue.

  • Premium experience doesn’t start at arrival—or end at departure. It’s shaped by what people hear, understand, and expect long before they enter a space, and how they reflect on it after they leave. While design and programming create the physical environment, communications and engagement shape how it’s perceived and experienced. This session explores how that “invisible layer” builds anticipation, guides behavior, and ultimately defines how people connect with and remember premium spaces.

  • The modern stadium model is under pressure. Venues are being asked to perform like year-round entertainment districts, hospitality engines, and content platforms, without being initially designed for it. Are we stretching an outdated model beyond its limits? And how do we alleviate the tension between what venues were built to be and what the market now demands they become.

  • What if premium didn’t have to be permanent? Mobile and temporary luxury structures are redefining how and where high-end experiences can happen—unlocking underutilized spaces both inside and outside the venue. Unpack how teams are using flexible, design-forward environments—from pop-up hospitality and adaptable foodservice to non-game-day activations—to elevate the guest journey from arrival to departure. With the ability to integrate sponsorship, technology, and immersive experiences, these solutions are creating new revenue opportunities while shaping a more dynamic, multi-purpose future for venue design.

  • With shifting consumer behavior and increased pressure to maximize yield, organizations are looking for smarter ways to manage inventory and drive performance. This session explores how top-down selling, dynamic packaging, and distressed inventory strategies can help teams optimize sales - and continue to sell multi-year leases, improve utilization, and unlock new revenue opportunities across every event.

  • Selling premium inventory is only the starting point—retaining it is where long-term revenue is won. So why do premium buyers quietly churn, even when the product looks strong on paper? In this session, uncover the hidden experience gaps inside suites and premium spaces that drive non-renewals—and what leading venues do differently to stay sold out. Drawing on real-world insights from top organizations, you’ll learn how to move beyond transactional account management to intentional experience design that builds emotional connection and loyalty. Discover practical, high-impact service behaviors and “wow moments” that turn suite holders into internal advocates, strengthen relationships, and increase renewals.

  • Explore how connectivity powers the next-generation fan experience—and what it takes to deliver it at scale. This session will walk through the end-to-end fan journey, from arrival and entry to in-seat engagement and post-event departure, highlighting the critical role of seamless, high-performance wireless. Attendees will gain insight into how DAS, Wi-Fi, and 5G work together to deliver the capacity, coverage, and reliability required in today’s high-density environments. Participants will leave with a practical framework for evaluating and implementing connectivity strategies that enhance the user experience, increase engagement, and support long-term innovation across modern large-scale venues.

  • AI is transforming how teams understand fans and build revenue strategies—but human insight remains the driving force. As a new generation of high-value consumers expects more personalized and relevant engagement, organizations have an opportunity to blend data-driven intelligence with human judgment. This session explores how teams and leagues are using AI to find the right buyers, power smarter ticketing strategies, generate targeted offers, and build more effective campaigns that end in more meaningful connections with their audiences.

  • Premium guests don’t compare their experience to other venues—they compare it to the best hospitality in the world. From fine dining to luxury hotels and first-class travel, expectations are being shaped far beyond the stadium. Thus, sports and entertainment venues must elevate—from staffing and training to food and beverage quality and in-the-moment responsiveness—to deliver experiences that truly match the premium promise. By closing the gap between expectation and execution, organizations can not only enhance satisfaction, but also drive stronger retention and long-term loyalty.

  • You're sold out. Every suite leased, waitlist six deep, championship packages gone by February. That's the badge of honor, the stat you broadcast, the finish line most teams celebrate and call it a banner year. But a small group of teams are still selling, even though there's nothing left to sell. What do they know that you don't? Join this candid, peer-driven conversation for operators whose biggest challenge isn't demand, but what to do with the demand they can't currently serve. Using real examples across full-season, single-game, and single-product sellouts, we'll explore how top properties are quietly turning sold-out inventory into year-round revenue engines and why the best operators know that every sold-out pool is just a cue to unlock the next one.

  • Ball Arena is entering a new chapter, with updates underway to both the arena itself and its surrounding district to enhance experience, connectivity, and year-round activation. Home to the Nuggets and Avalanche and historic concerts, the arena serves as a city icon, with durability and upcoming premium growth trajectory. Join for a behind-the-scenes talk at the strategy driving these changes—which also serves as a preview of the exclusive tour and venue spotlight attendees will enjoy later.

  • More than a ballpark, Coors Field is a defining part of Denver’s identity—blending urban energy, mountain views, and a fan experience that has stood the test of time. This session explores what makes the ballpark a lasting example of successful venue design and urban integration. Later in the evening, attendees will experience Coors Field firsthand during a live game between the Rockies and Red Sox, bringing the discussion to life in real time.

  • Go beyond game day at Ball Arena, the home of the Denver Nuggets and Colorado Avalanche. This exclusive behind-the-scenes experience gives attendees rare access to the spaces, stories, and strategy behind one of the industry’s premier venues—including a high-energy opportunity to connect and converse with your ALSD peers.

  • Cap off an unforgettable evening at Coors Field as the Colorado Rockies take on the Boston Red Sox. From a reserved space on the Jack Daniel’s Terrace, attendees will take in the game with sweeping views and a distinctly Denver atmosphere. This isn’t just a night at the ballpark—it’s a chance to unwind, connect, and experience one of baseball’s most scenic settings alongside peers and partners. Advanced sign up required; Stay tuned for details



Topics
When
Sunday to Wednesday
December 23 to 26, 2022
Where
467 Davidson ave
Los Angeles CA 95716
Get directions