Jennifer Sutton

Attending a live event is more than a game—it’s a destination experience. And thus, a next phase of industry growth will be defined by international reach, localization, and the ability to convert high-intent global buyers seamlessly. This session explores how to tap into the sports tourism market through curated packages, targeted outreach, and strategic partnerships that resonate with experience-driven travelers—turning long-distance demand into meaningful revenue and even allowing our venues to act as intercontinental community assets.