The ALSD focuses its awards programming every year on an elite few, focusing on the industry’s best, and not its many. In addition to our PX Awards we recognize an individual each year with ALSD’s Legend Award. It is presented in conjunction with the Premium Experience Conference and Trade Show, the world’s largest gathering in the sports and live events industry devoted to premium seating and venue development.

The Legend Award distinguishes a universally appreciated industry leader whose passion and performance have led his or her organization to new heights in sports and entertainment.