The 7th Annual Premium Experience Global Conference,
powered by ALSD in partnership with SEICon, will take place at Emirates Old Trafford in Manchester, 16-18 March 2026.
This flagship international event unites senior executives from the world’s leading sports and entertainment venues, clubs, and brands for three immersive days of innovation, insights, networking, and behind-the-scenes tours of Manchester’s most iconic destinations.
Please find the tentative programme below (subject to change):
MONDAY • 16 MARCH
14:00-17:00 » Exhibitor Load-In
15:30-17:00 » Invitation-only club/venue meetings
17:30-19:00 » Icebreaker Reception at The Member’s Suite (EOT)
19:00 » Delegates on their own for dinner
TUESDAY • 17 MARCH
06:00-08:30 » Complimentary Breakfast (Hilton Garden Inn delegates)
09:00-09:30 » Opening Keynote Welcome
09:30-10:45 » Premium Innovation Showcase
10:45-11:00 » Coffee & Tea Break
11:00-12:30 » Sessions & Panels
12:30-14:00 » Complimentary Lunch
14:00-15:30 » Sessions & Panels
15:30-15:45 » Coffee & Tea Break
15:45-17:00 » Sessions & Panels
18:30-20:30 » Manchester Venue Tour & Reception
WEDNESDAY • 18 MARCH
06:00-08:30 » Complimentary Breakfast (Hilton Garden Inn delegates)
09:00-10:45 » Sessions & Panels
10:45-11:00 » Coffee & Tea Break
11:00-12:15 » Sessions & Panels
12:15-13:00 » Complimentary Lunch
13:30-15:00 » Closing Keynotes & Panels
Hilton Garden Inn
Manchester Emirates Old Trafford
Talbot Road
Manchester, M16 0PX
United Kingdom
A limited number of partnership positions are also available for organisations wishing to engage more deeply with our audience of premium decision-makers and innovators. An overview of opportunities is linked below for your consideration.
PAST DELEGATES & PARTNERS Legends Global • Levy • AEG • OVG • Sodexo Live! • Aramark Sports & Entertainment • AXS • Forward Associates • Delaware North • Boldyn Networks • Amazon • The O2 (London) • CO-OP Live (Manchester) • AO Arena (Manchester) • Crypto Arena (Los Angeles) • Roig Arena (Valencia) • T-Mobile Arena (Las Vegas) • Uber Arena (Berlin) • Barclays Arena (Hamburg) • Etihad Arena (Abu Dhabi) • LA Galaxy • T-Mobile Center (Kansas City) • Arena Riga (Latvia) • KFC Yum Center (Louisville) • Arsenal FC • AS Roma • Ascot Racecourse • Chelsea FC • Inter Miami FC • COMO 1907 • Wembley Experiences (formerly Club Wembley) • Everton FC • Everton Stadium • Fulham FC • Leicester City FC • Live Nation • Liverpool FC • Manchester City FC • Manchester United FC • Brighton and Hove Albion • Newcastle United FC • Scottish Rugby Hospitality • Scottish Event Campus / OVO Hydro (Glasgow) • Tottenham Hotspur FC • Saracens • Portview • 3D Digital • 442 Design • 20.20 Ltd. • Populous • Cedar Packaging • Channel 1 Media • Demand Sports • Elavon • European Arena Association • Ferco Seating • Freeman Event Partners PAY • Global Payments • JBM Travel & Entertainment • KAPPTURE • KSS Design • Prolific One • Restaurant Design Assoc (RDA) • Ridge & Partners • Architen Landrell • Soundpays • Ticketmaster UK • Triple Jump Tech • We Are Planet • SeatGeek
PAST SESSION TOPICS A Global Showcase of Premium Experience Innovation • Redefining the Holistic Fan Experience: Transforming Premium Hospitality into Immersive, Tailored Experiences • Reimagining F&B in Premium Hospitality: Delight the Palate and Elevate the Experience • Transforming Legacy Venues: Balancing Heritage with Innovation • Cultural Nuances in Premium Hospitality: Tailoring Experiences for a Global Audience • Global Perspectives on Fan Data: Unlocking the Power of Analytics • Fan-Centric Innovation: How Technology is Redefining the Sporting Experience • The Globalization of Premium Sponsorship: Leveraging International Brands in Local Markets • Cross-Sector Collaboration: What Sports Venues Can Learn from the Hospitality Industry • Personalization at Scale: Tailored Experiences to Make Every Guest Feel Like a VIP • The Business of Luxury: Maximizing ROI in Premium Hospitality • From Pop-Ups to Permanent: Maximizing Revenue Through Unique Space Utilization • Bringing Innovation Home: Implementing New Ideas to Drive Revenue and Fan Engagement at Your Venue • The Globalization of Sports: How Premium Hospitality is Shaping Iconic International Events