Terry Roy is a successful sales and service leader with over eighteen years of experience and a proven reputation in sports business.
He has led the sales, strategy, and retention efforts across suites, season tickets, group and individual ticket products in the NFL, NBA, NHL, and NCAA.
Under his leadership, his teams have led the NFL in group sales (Tampa Bay Buccaneers, 2013-2016), season tickets sold (Los Angeles Rams, 2018-2019), and premium suite sales (Washington Commanders, 2022-2024).
Most notably, he has been instrumental in the turnaround of the Washington Commanders’ premium business from ranking in the bottom quartile of the league across revenue benchmarks and customer experience to ranking in the top 10 in both categories.
