Philadelphia • June 22-24, 2025

The Global Premium Experience Network

ALSD is the world’s leading network of premium experience decision-makers in the sports and entertainment industry.  For more than 35 years, the association has powered the connections, collaborations, and careers of a passionate community of diverse thought leaders who deliver memorable premium experiences for fans worldwide.  Join thousands of like-minded team and venue innovators in helping to shape the future of sports and entertainment at this year’s PX Conference and Trade Show.  

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Choose Your Own Premium Experience Journey

Preliminary Conference Schedule

» SUBJECT TO CHANGE «

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  • Day 1 » Sun, June 22


  • Day 2 » Mon, June 23


  • Day 3 » Tues, June 24


  • A highlight of the conference! We welcome all newcomers… Whether you’re interested in how to get the most out of networking, the trade show, various educational sessions, or venue tours, this welcome event and meet and greet is for you. Our featured speaker will take us through an interactive experience to ensure success at your first ALSD.
    General Session

  • What truly drives today’s affluent buyers to invest in premium experiences like luxury suites? Jeffrey Shaw, an expert in luxury buyer behavior and mindset, will share key insights into the mindset of high-net-worth individuals—and how suite directors can go beyond the expected to create loyalty-building, emotionally resonant experiences. Learn how to speak the unspoken language of luxury, creating exclusive access, unforgettable moments, and lasting relationships. The first 100 attendees will receive a complimentary copy of Jeffrey’s new book, Sell to the Rich, and gain the opportunity to connect with him personally.
    General Session
    Where
    Trade Show

  • Is it our imagination, or do the exhibits and activations get better every year? Wait until you see what our partners have in store for us this year. Speaking of store, bring your shopping list as the best venue outfitting options will be on full display for your viewing pleasure. From amenities and gifts to furniture and F&B furnishing, the hall will be bustling with innovative ideas. And about innovation, you’re in for a treat as many of the new premium technologies will be showcasing their capabilities. Grab a drink and an abacus, it’s time to add up what all you’re going to want for your venue.
    Fun Stuff
    General Session

  • Everyone’s heard of “The Rocky Steps”, right? But has everyone had the chance to run them? Pack your gym shoes as we hit the ground running from the host Marriott to the East entrance of the Philadelphia Museum of Art in Philadelphia, site of those 72 famed stone steps (and an epic selfie spot too, we hear). It’s a 2 mile-out, 2 mile-back opportunity to get your blood flowing for the day ahead.
    Fun Stuff
    Where
    Meet at front lobby of Philadelphia Marriott Downtown

  • A conference staple, we begin our conference education with the renowned rapid-fire state of the industry, presented by Hunden Partners. As a special treat, two additional industry insights will be featured including demographic studies on who’s investing in premium and partnerships, and who’s invested in eating all premium F&B has to offer.

  • Rob Hunden, CEO of Hunden Partners, a firm which has provided market and feasibility, impact, and planning expertise for more than 1,000 projects over 30 years, returns to deliver the 2025 state of the industry, detailing venue and district developments, industry growth, and performance data.
    Design & Innovation
    General Session

  • In this quick-hit session, learn how we leverage the power of the current AI phenomenon and better understand who’s interested in purchasing premium and partnership assets within sports and entertainment. From researching to writing to requesting meetings, AI accelerates revenue generation. Period.
    Corporate Partnerships
    General Session
    Premium Sales & Service

  • Exceptional food and beverage is a hallmark of the entertainment experience. In addition to curating immersive culinary moments, our venues are diving deeper into guest preferences – exploring who’s consuming what, when, and where – to deliver more personalized and impactful offerings.
    F&B
    General Session

  • For premium personnel from National Basketball Association teams and venues, this day is programmed for roundtables and sharing among peers.
    NBA League Meetings

  • For premium personnel from National Hockey League teams and venues, this day is programmed for roundtables and sharing among peers.
    NHL League Meetings

  • For premium personnel from Major League Baseball teams and venues, this day is programmed for roundtables and sharing among peers.
    MLB League Meetings

  • For premium personnel from National Football League teams and venues, this day is programmed for roundtables and sharing among peers.
    NFL League Meetings

  • For premium personnel from MLS and international soccer clubs and venues, this day is programmed for roundtables and sharing among peers.
    MLS League Meetings

  • For premium personnel from colleges and universities, this day is programmed for roundtables and sharing among peers.
    College & University Meetings

  • For premium personnel from entertainment venues and events, this day is programmed for roundtables and sharing among peers.
    Entertainment Venue Meetings

  • Presented in various formats, such as panels and keynotes, this program is established to share innovations in the venue marketplace. Attendees will learn about new F&B concepts and technological advances, today’s and tomorrow’s venue designs including new premium concepts, and operational roadmap for venues, including technologies to aid in the fan experience and overall journey.
    Design & Innovation
    General Session

  • Presented by Demand Inc., the new corporate partnership forum is similar to ALSD’s league meetings for teams, venues and agencies, encouraging likeminded attendees to roundtable in a closed-door setting. Meeting leaders will moderate various sessions, with heavy emphasis on sharing among participants. Attendees are kindly invited to come prepared with questions and case histories.
    Corporate Partnerships

  • How do you identify priority assets in the built environment, and take steps to achieve an overall appeal of a particular place, space, or destination. Tourism master plans ignite the spark towards optimization assessments and master planning.
    Design & Innovation

  • This session takes the “who’s buying” keynote a step further. Demand uncovers the ebbs and flows of industries and their subcategories interested in and purchasing sponsorships within sports and entertainment venues. The final 30 minutes encourages audience participation and questions.
    Corporate Partnerships

  • Master planning is about creating a bold vision and building a roadmap to bring it to life. Three recent projects will be featured from soup to nuts, and illustrate how they blended architecture, experiential design, and technology to craft present- and future-ready spaces.
    Design & Innovation

  • Measuring partnerships and their various assets is both an art and a science, especially as partnerships are largely customized. This session will discuss meaningful metrics as well as real-time dashboard capabilities. Moreover, unrealized revenue and branding opportunities - inside and outside the venue - will be illustrated. The second portion of the session will be a discussion on third-party measurement tools.
    Corporate Partnerships

  • An in-depth discussion on how AI tech is expanding across major sports venues, helping to reduce wait times, increase per-cap spending, and fundamentally changing how fans interact with concessions and retail. Drawing from the successful implementations at venues like Coors Field and Citizens Bank Park, speakers will share data-driven insights on operational efficiencies and ROI. They'll discuss the Colorado Rockies' experience as one of baseball's early adopters, examining both challenges and opportunities in deploying this technology at scale. The session will also look ahead to emerging applications, including integration with loyalty programs and use of RFID for merchandise sales.
    Design & Innovation

  • As team owners and sports executives increasingly explore investments in emerging leagues such as USL, NWSL, professional rugby, and lacrosse, the conversation around stadium development is rapidly evolving. This microsession spotlights the redevelopment of Memorial Stadium in Seattle, exploring how the project integrates placemaking, flexible seating typologies, and community-driven sponsorship strategies to create a venue that balances professional ambition with civic purpose and the needs of Seattle Public Schools.
    Design & Innovation

  • The PX Awards recognize and celebrate the premium experience industry’s most innovative people, projects, and products. We are delighted to present awards in categories such as venue and event of the year, innovative premium concept, experience, hospitality, technology, and partnerships.
    Fun Stuff
    General Session
    Where
    Trade Show

  • Team, venue, and agency peers present prime partnership activations from the past year. In this quick-hit session, you’ll learn the details and metrics of preeminent partnership case histories.
    Corporate Partnerships

  • To consistently upgrade a venue is to keep it fresh, fun, and, frankly, en vogue. Few venues have captured it all like Barclays Center in Brooklyn. With two new posh clubs incorporating not only lush decor, but functional fun and elevated food experiences for guests, this venue continues to reinvent itself.
    Design & Innovation
    F&B
    General Session

  • Tired of comparing apples to venue-sized oranges? Join us as we unpack the latest facility benchmarking tools that cut through market noise, normalize differences, and help you spot premium-product opportunities with confidence. It’s like having X-ray vision for space—data-driven, market-savvy, and surprisingly fun.
    Design & Innovation
    General Session

  • Partnerships are often more about the fit than the finance. Brands have cultural philosophies along with causes they support. Aligning yours to theirs is the key to a fruitful partnership. This session will tackle how to select partners with aligning values, and how teams and brands alike can support one another as they activate and leverage various assets.
    Corporate Partnerships

  • The complexities of venue financing are boiled down to the basics. From public to private partnerships to contractually obligated income, this session is a crash course on the various ways to stretch a dollar.
    Design & Innovation

  • As humor and emotion, celebs and shorts vie to be brands’ way to break through, let’s hear from the sources about what’s working and what’s not. A panel will discuss the approaches and the assets that are providing brands the most value and the most immersive opportunities.
    Corporate Partnerships

  • In today’s oversaturated attention economy, traditional marketing just doesn’t cut it. This session brings together premium experience pros and creative disruptors who are ditching the safe playbook in favor of bold, unexpected strategies that actually get noticed. From smart media buying to buzz-worthy activations, we’ll dig into marketing that drives results. Think differently, move faster, and stand out.
    Design & Innovation
    Premium Sales & Service

  • Take a break from the conference buzz and join your favorite guy from OneMob - Sati Hillyer - for a revitalizing yoga class. Our goal is to help you recenter and reset, ensuring you stay energized and focused throughout this busy and productive event. Simply bring your body, water, and good energy—yoga mats will be provided. Whether you're a yoga enthusiast or trying it for the first time, this class is open to all. Come stretch, breathe, and recharge with us!
    Fun Stuff

  • In response to keen interest, the mega brainstorm is back! Teams and venues who participated in respective leagues days on Monday enjoy a breakfast together sharing the best ideas of the day that was. Moderators will expand on ideas that push the industry envelope. Participants will have the opportunity to ask questions or describe their own wins in this interactive brainstorm.
    Corporate Partnerships
    Design & Innovation
    F&B
    General Session
    Premium Sales & Service
    Technology
    Ticketing

  • Across the globe, we are experiencing a ubiquitous call for premium experiences with unexpected and unmatched hospitality, coupled with an exclusive, and even ephemeral feeling. The parallels across country and continent lines continue to strengthen, albeit with key nuances depending on regionality and culture. This panel explores the call for a hospitality mentality and how it’s delivered across the globe.
    Premium Sales & Service

  • A new, exclusive ticketing forum, presented by Prolific 1, welcomes team and venue ticketing leaders to tackle the most pressing ticketing challenges and innovations. The forum is designed for ticketing professionals at Director-level and beyond from teams, venues, and leagues looking to optimize sales strategies. Topics: 9:30 a.m. -- Aligning Primary & Secondary Inventory.... 10:00 a.m. -- Consignment & Integrated Partnership Models.... 10:15 a.m. -- Accessing Data, Benefits from Secondary Partners.... 10:45 a.m. -- Coffee Break.... 11:00 a.m. -- Dynamic Game-Tier Pricing Strategies.... 11:30 a.m. -- Navigating the Nuances of Micro-Pricing.... 11:45 a.m. -- Keeping Independent Resellers Out.... 12:00 p.m. -- Selling Premium on the Secondary Market.... 12:15 p.m. -- Selling Premium on a Single Game Basis
    Ticketing

  • What separates high-performing venues from the rest? It’s not just talent — it’s the system. Winning teams equip their sellers with a digital-first approach, run targeted marketing campaigns that resonate, and tailor the product to meet modern buyer expectations. In this fast-paced session, you’ll learn proven strategies driving premium revenue growth across top venues — and hear directly from teams who put them into play.
    General Session
    Premium Sales & Service

  • Monumental Sports & Entertainment embark on a three-year, six-phase arena renovation with vault suites and courtside clubs taking center stage. Juxtaposed with player amenities, hospitality additions, and non-game day digs, the layers will fuse into an epic community asset.
    Design & Innovation
    Premium Sales & Service

  • When the F1 fanbase started to surge, Mercedes-Benz hijacked the hype with Race Day—a watch party tour that brought the thrill of the track to fans across the U.S., no grandstand ticket required. This session is your pit lane pass to building scalable hybrid activations; unpacking the strategy behind a high-octane fan engagement that hit harder than a lights-out start.
    Corporate Partnerships
    Design & Innovation

  • Gifts and games alone aren’t enough to deliver adequate value to today’s clients. Instead, we need to anticipate that our guests want personalized, customized experiences, suited to their psychological and intrinsic connection with your team, venue, or brand. What does that take, what are clients pining over, and what investments are teams making in the experiential space? Learn that and more in this interactive session.
    Premium Sales & Service

  • Join us for an insightful session on the transformative power of next-gen ticketing. This isn't just a technological upgrade; it's a paradigm shift that enables technology leaders to revolutionize their operations, bolster security, and stay attuned to the evolving needs of today's attendees through the power of data and AI. Discover how agentic AI is reshaping the landscape of sports and entertainment with its innovative approach to ticketing. Don't miss this opportunity to learn from industry experts and explore the future of ticketing technology.
    Ticketing

  • Data plays a critical role in understanding when, where, and for whom premium F&B experiences make the cut. Actionable feedback from specific case histories, coupled with benchmarking business intelligence pave the way for nimble hospitality solutions.
    F&B

  • Ultramodern premium areas are hitting the market on the regular, making it mission critical to adapt our sales and service. Smaller suite products, less lease plans, more sporadic buying patterns are changing the playbook. In this roundtable, we will explore best practices for moving new inventory, along with staffing implications in premium and beyond.
    Design & Innovation

  • After three decades of leading L.A. LIVE and its iconic venues such as Crypto.com Arena and Peacock Theater, the legendary Lee Zeidman will triumphantly ride off into the LA sunset. Before doing so, ALSD is delighted that Lee has agreed to grace our stage one final time. The curtain will come up on his charismatic counterpart Michele Kajiwara who will open the storybook on Lee's time in the spotlight. Please join us for what surely will be a memorable Q&A with our friend and industry titan, Lee Zeidman.
    General Session

  • As buying habits evolve, our organizational sales structures follow suit. More than ever, premium and partnerships, events and groups are no longer mutually exclusive, but instead a coalition enabled to be more nimble and efficient. It’s the venerable “work smarter, not harder” saying that allows our sales teams to adapt in an era where per event sales are becoming the norm and clients are asking for a more customized blend of assets.
    Corporate Partnerships

  • Delivering a premium fan experience means offering more than just a seat—it’s about seamless, personalized interactions at every stage of the ticketing journey. This session explores how integrated, branded platforms empower teams and venues to showcase premium products for online sale while providing fans with convenience to manage, sell, and transfer tickets effortlessly across events. We’ll showcase real world examples of how branded offers at the point of purchase can boost revenue and how seamless ticket management builds lasting brand loyalty.
    Premium Sales & Service
    Ticketing

  • If you close your eyes and imagine an elevated experience, with curated hospitality and posh amenities, are you at a stadium or arena? You can be. Today’s premium designs are pulling from luxury industries, along with boutique hotel and retail environments. We are delivering sensory experiences, with F&B also at the forefront. We are stepping off the court to create the digs our clients desire.
    Design & Innovation
    F&B

  • In an industry captivated by flash and filters, this session brings us back to the foundation of what makes hospitality truly premium. By distilling operations down to the Three S’s—Staff, Service, and Space—we’ll unpack how these core elements, when aligned with authenticity and intentionality, shape elevated, lasting experiences. Learn to empower staff, design service models, and create soulful spaces.
    Design & Innovation

  • The premium ticketing experience is evolving—and fast. Today’s fans expect more than just exclusivity; they crave transparency, flexibility, and meaningful experiences. During this panel, we will explore five strategies for packaging, positioning, and selling premium inventory in a way that meets modern demand and maximizes revenue. From tiered bundling and digital-first upselling to rethinking what “premium” even means, our expert panelists will share actionable insights and real-world examples you can take back to your team.
    Premium Sales & Service
    Technology
    Ticketing

  • Staying close to your client doesn't mean what it used to. The modern methods to how we engage before, during, and after a sale are conceived of based on vast data that our technologies have captured about what our clients need and should know. Moreover, exchange-based communication leads to enhanced revenue opportunities and can accelerate the pace at which we can transact.
    Technology
    Ticketing

  • The diversification of premium and experiential spaces is due in large part to the changing demographic buying patterns. So who are we really designing for now and for the foreseeable future? What habits and patterns are we evaluating most closely? A panel of experts discusses this
    Premium Sales & Service

  • Don’t look now, but there are some awesome activations of sponsored premium spaces. Partners are invested in the look, feel, and fit of partnerships and teams are enhancing the hospitality assets to bring these partnerships to a comprehensive juggernaut status. Three venue case histories will take us from soup to nuts on their successful premium partnership activations.
    Corporate Partnerships

  • Is "suite resale" a taboo topic in your organization? Do your agreements strictly ban it — only to see it happen anyway? It’s time to rethink resale. Learn how top teams across every league are flipping the script, using resale to unlock new revenue, attract fresh buyers, and keep leaseholders happy. Don’t fight the inevitable — own it. Join us for a candid conversation about smart, proven strategies to control the suite resale market and make it work for you.
    Premium Sales & Service
    Ticketing

  • New premium products are constantly hitting the market—but selling them effectively requires more than just a price tag upgrade. A strategic playbook turns prospects into buyers and buyers into loyal advocates. We’ll break down the end-to-end roadmap, from targeted prospecting and high-impact previews to closing and driving long-term revenue. Bonus: Learn how to craft a compelling story that conveys the "why"—so customers don’t just see the cost, they see the value.
    Premium Sales & Service

  • Identifying and training great premium or partnership sellers is an important industry objective. The most successful teams are setting up methods to develop B2C sellers into B2B sellers, specifically to efficiently evolve into premium and partnership sales stars. What does this look like and how can you harness similar successes?
    Premium Sales & Service

  • Nowadays, teams are far going beyond just handing out tickets. They’re making sure partners actually know what’s working, what’s not, and where the value really lies. In this panel, you’ll hear how teams are giving their partners full visibility into ticket usage, helping them prove ROI, and even making it simple to resell tickets that go unused. The result? Smarter decisions, more engagement, and renewal numbers that speak for themselves.
    Premium Sales & Service
    Technology



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ALSD Event Gallery

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Topics
When
Sunday to Wednesday
December 23 to 26, 2022
Where
467 Davidson ave
Los Angeles CA 95716
Get directions