Lyndee Trost

A blank slate is only as powerful as what you build on it. As new venues, renovations, and digital innovation expand what’s possible, premium and entitlement strategies are no longer separate lanes—they’re interconnected systems. This session explores how to rethink partnership design from the ground up, then bring it to life through smarter packaging, positioning, and storytelling. Learn how to move beyond standalone assets to create cohesive, flexible partnerships that unlock new revenue and deliver greater impact across your entire venue. Moreover, learn how non-game day utilization of venues can results in added ROI for sponsors.