Dustin Toms

Permanent venues carry weight that one-time events simply don't. The history, the relationships, the way things have always been done. It's both the greatest asset and the heaviest anchor in premium sales. But championship events? They show up with a blank slate, an obsession with getting it right and a mandate to push the envelope. And what they're building, the packaging, the access models, the online buying experience, is quietly setting a standard that permanent programs can't afford to ignore. This session brings together the revenue leaders behind RevelXP and college football’s biggest stage, the CFP National Championship. They’ll pull back the curtain on how they build, sell, and deliver world-class premium experiences from the ground up, and what every permanent program in this room should be stealing from their playbook