Principal Consultant, Krezwick & Co
Right brain, or left… Most people are dominated by one side or the other. They are either intuitive, subjective and random – the artists; or they are logical, objective and sequential – the accountants. Very few are equally adept in either mode – the architects.
Rich Krezwick is an architect. He’s an idea guy and a detail guy. He envisions the sizzle, the beautiful exterior, the part people will remember. He also thoroughly understands the underpinnings necessary to support the plans his mind creates. And like all great architects, he builds for legacy as a coach and leader… a team builder.
For more than 35 years, Rich Krezwick has been using his brilliant imagination, grasp of details and a team approach to build significant success in the sports and entertainment industry. His accumulated knowledge of marketing and sales qualifies him as a skilled, disciplined and successful brand builder. His keen focus on goals and the bottom line, makes him adept in the boardroom.
Before his current entrepreneurial effort as a successful consultant, leading Krezwick & Co. his last full time position saw him overseeing worldwide revenues for ASM Global, now Legends Global, a facility management giant with over 330 facilities around the globe. The Chief Commercial Officer role for ASM required stewardship of worldwide revenues in sponsorship, premium income and per capita spending growth. This role was preceded by a five year European role with AEG with management leadership of arenas, stadiums and theaters in London, Stockholm, Berlin, Paris, Moscow and other major European cities, along with arenas on the east coast of the United States. While with AEG previously, Krezwick had similar domestic and European arena responsibilities. During the latter tour with AEG, he relocated to London to oversee 10 arenas with more than 2000 events per year.
In a past role as President of Devils Arena Entertainment, Krezwick took the Prudential Center arena from #41 in the United States in 2008; to #22 in 2009; rising to as high as #3 in 2012, according to Pollstar rankings. The Pru is now consistently in the top ten. Along with significant programming growth, revenues and net income grew exponentially.
Under Krezwick’s direction, the Devils were recognized by the NHL as one of the top three league leaders in sponsorship revenue and ticket sales growth, while leading the league in new season tickets for the 2011-12 season. Sponsorship revenues increased more than 50% under Krezwick’s tenure. The Devils and Prudential Center brands have become recognized as industry leaders in revenue growth and revolutionary trends, with ESPN calling the Devils Mission Control efforts in social media, the most progressive in the NHL.
Krezwick lead a similar turnaround in Boston, before joining the Devils. Business Operations of the original six, Boston Bruins were combined with a full-time staff of more than 200 professionals, running the new FleetCenter. This cultural shift was twelve months of design, implementation and facilitation with a ten year run of record breaking growth. The results set the tone for the model franchise the Bruins are today and industry leading arena the TD Garden has become.
As Krezwick grew his career in sports and entertainment, he held leadership roles with convention facilities, theaters, stadiums, arenas and various sports executive roles. His experience spanned other entertainment efforts in promoting events, managing festivals and creating events.
Driving revenue and producing a winning culture are key ingredients to Krezwick’s success. He has successfully guided non-profit, government operations (MA Sports Partnership and MA Film Office), shown 50% revenue growth in four years of radio experience, managed arenas and hockey teams around the world and remains grounded in the basic principles of hard work, dogged determination and enthusiastic leadership.
