Michael Adams

The fan experience is powered by a complex ecosystem of technologies—but delivering it seamlessly depends on how those systems are structured, integrated, and managed. As organizations navigate fragmented platforms and evolving responsibilities, the operating model behind the technology becomes just as critical as the technology itself. This session explores how leading venues are rethinking ownership, governance, and cross-functional alignment to reduce friction, connect the fan journey, and create a more consistent, high-performing experience from end to end.