Executive Vice President, Global Sales
Colin Cook is a senior executive with deep expertise in the design, monetization, and strategic oversight of premium and private event experiences. As EVP of Global Sales at Legends, he leads revenue generation across more than 300 venues worldwide, overseeing International Sales, NFL, and Private Events. Colin brings a unique blend of operational leadership, financial acumen, and design advisory experience—partnering closely with ownership groups, architects, and venue operators to unlock high-margins on-event day revenue. He has led commercial strategy for some of the industry’s most ambitious projects, including the Buffalo Bills’ new stadium, Capital One Arena’s redevelopment and Real Madrid’s stadium re-imagination. Colin’s experience spans product creation, P&L leadership, integrated marketing, and long-range capital planning—making him a trusted partner in maximizing event-based income through design-informed revenue strategy.
