Regional Vice President
Vicki Higgins is Regional Vice President of Commercial Partnerships at Legends Global, where she leads sponsorship strategy, partnership sales, and revenue growth for major sports and entertainment brands including Denver Summit FC, Greek Theatre, Long Beach Amphitheater, Coca-Cola Music Hall, and Toyota Arena.
With more than 30 years of experience and over $350 million in negotiated sponsorship agreements, Vicki is known for creating partnerships that combine authentic fan engagement, premium experiences, and measurable business impact. She is particularly focused on how AI, data, and emerging technology are transforming sponsorship strategy and helping brands better connect with audiences in real time.
Prior to Legends, Vicki held leadership roles with the Indiana Pacers, ATA Airlines, and destination marketing organizations across California. Based in Los Angeles, she also serves on boards focused on empowering women and advancing leadership in sports and business.
