Amber Myczkowiak

AI is transforming how teams understand fans and build revenue strategies—but human insight remains the driving force. As a new generation of high-value consumers expects more personalized and relevant engagement, organizations have an opportunity to blend data-driven intelligence with human judgment. This session explores how teams and leagues are using AI to find the right buyers, power smarter ticketing strategies, generate targeted offers, and build more effective campaigns that end in more meaningful connections with their audiences.