Philadelphia • June 22-24, 2025

The Global Premium Experience Network

ALSD is the world’s leading network of premium experience decision-makers in the sports and entertainment industry.  For more than 35 years, the association has powered the connections, collaborations, and careers of a passionate community of diverse thought leaders who deliver memorable premium experiences for fans worldwide.  Join thousands of like-minded team and venue innovators in helping to shape the future of sports and entertainment at this year’s PX Conference and Trade Show.  

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Choose Your Own Premium Experience Journey

Preliminary Conference Schedule

» SUBJECT TO CHANGE «

  • Day 1 » Sun, June 22


  • Day 2 » Mon, June 23


  • Day 3 » Tues, June 24


  • A highlight of the conference! We welcome all newcomers to the ALSD experience. With tips from our Global Council and a meet and greet, this welcome reception will get us all ready for a week of networking.

  • Is it our imagination, or do the exhibits and activations get better every year? Wait until you see what our partners have in store for us this year. Speaking of store, bring your shopping list as the best venue outfitting options will be on full display for your viewing pleasure. From amenities and gifts to furniture and F&B furnishing, the hall will be bustling with innovative ideas. And about innovation, you’re in for a treat as many of the new premium technologies will be showcasing their capabilities. Grab a drink and an abacus, it’s time to add up what all you’re going to want for your venue.

  • Everyone’s heard of “The Rocky Steps”, right? But has everyone had the chance to run them? Pack your gym shoes as we hit the ground running from the host Marriott to the East entrance of the Philadelphia Museum of Art in Philadelphia, site of those 72 famed stone steps (and an epic selfie spot too, we hear). It’s a 2 mile-out, 2 mile-back opportunity to get your blood flowing for the day ahead.
    Fun Stuff
    Where
    Meet at front lobby of Philadelphia Marriott Downtown

  • A conference staple, we begin our conference education with the renowned rapid-fire state of the industry, presented by Hunden Partners. As a special treat, two additional industry insights will be featured including demographic studies on who’s investing in premium and partnerships, and who’s invested in eating all premium F&B has to offer.

  • Rob Hunden, CEO of Hunden Partners, a firm which has provided market and feasibility, impact, and planning expertise for more than 1,000 projects over 30 years, returns to deliver the 2025 state of the industry, detailing venue and district developments, industry growth, and performance data.
    General Session
    Hospitality Design

  • In this quick-hit session, learn how we leverage the power of the current AI phenomenon and better understand who’s interested in purchasing premium and partnership assets within sports and entertainment. From researching to writing to requesting meetings, AI accelerates revenue generation. Period.
    Corporate Partnerships
    General Session
    Premium Sales & Service

  • Exceptional and exciting food and beverage is a hallmark to an entertainment experience. In addition to curating experiential culinary, our venues are also leaning into who’s consuming what, when, and where.
    F&B
    General Session

  • For premium personnel from MLS and international soccer clubs, this day is programmed for roundtables and sharing among peers.
    MLS League Meetings

  • For premium personnel from National Basketball Association teams, this day is programmed for roundtables and sharing among peers.
    NBA League Meetings

  • For premium personnel from National Hockey League teams, this day is programmed for roundtables and sharing among peers.
    NHL League Meetings

  • For premium personnel from Major League Baseball teams, this day is programmed for roundtables and sharing among peers.
    MLB League Meetings

  • For premium personnel from National Football League teams, this day is programmed for roundtables and sharing among peers.
    NFL League Meetings

  • For premium personnel from colleges and universities, this day is programmed for roundtables and sharing among peers.
    College & University Meetings

  • For premium personnel from entertainment venues, this day is programmed for roundtables and sharing among peers.
    Entertainment Venue Meetings

  • Presented by Demand Inc., the new corporate partnership forum is similar to ALSD’s league meetings for teams and venues, encouraging likeminded attendees to roundtable in a closed-door setting. Meeting leaders will moderate various sessions, with heavy emphasis on sharing among participants. Attendees are kindly invited to come prepared with questions and case histories.
    Corporate Partnerships

  • Presented in various formats, such as panels and keynotes, this program is established to share innovations in the venue marketplace. Attendees will learn about new F&B concepts and technological advances, today’s and tomorrow’s venue designs including new premium concepts, and operational roadmap for venues, including technologies to aid in the fan experience and overall journey.
    Hospitality Design

  • This session takes the “who’s buying” keynote a step further. Demand uncovers the ebbs and flows of industries and their subcategories interested in and purchasing sponsorships within sports and entertainment venues. The final 30 minutes encourages audience participation and questions.
    Corporate Partnerships

  • How do you identify priority assets in the built environment, and take steps to achieve an overall appeal of a particular place, space, or destination. Tourism master plans ignite the spark towards optimization assessments and master planning.
    Hospitality Design

  • Master planning is about creating a bold vision and building a roadmap to bring it to life. Three recent projects will be featured from soup to nuts, and illustrate how they blended architecture, experiential design, and technology to craft present- and future-ready spaces.
    Hospitality Design

  • Measuring partnerships and their various assets is both an art and a science, especially as partnerships are largely customized. This session will discuss meaningful metrics as well as real-time dashboard capabilities. Moreover, unrealized revenue and branding opportunities - inside and outside the venue - will be illustrated. The second portion of the session will be a discussion on third-party measurement tools.
    Corporate Partnerships

  • As stadiums and arenas stand on a powerful platform, social and environmental initiatives have the propensity to be elevated within them. Sustainability, for example, is an objective of the Philadelphia Eagles, who take making it fun into their own hands.
    Hospitality Design

  • When “The Why" comes alive in venue design, placemaking and storytelling converge. No matter if a venue's goal is brand differentiation, inclusive and immersive experiences, or even growth of an entirely new league, the guiding light is always within “The Why”.
    Hospitality Design

  • Attendees are always enthusiastic about networking opportunities at ALSD. So, we are giving you more. During this interactive lunch, you’re encouraged to find new friends and ask for introductions. Don’t worry, we’ll guide you through the mingling meal.
    Fun Stuff
    General Session

  • Team, venue, and agency peers present prime partnership activations from the past year. In this quick-hit session, you’ll learn the details and metrics of preeminent partnership case histories.
    Corporate Partnerships

  • Partnerships are often more about the fit than the finance. Brands have cultural philosophies along with causes they support. Aligning yours to theirs is the key to a fruitful partnership. This session will tackle how to select partners with aligning values, and how teams and brands alike can support one another as they activate and leverage various assets.
    Corporate Partnerships

  • The complexities of venue financing are boiled down to the basics. From public to private partnerships to contractually obligated income, this session is a crash course on the various ways to stretch a dollar.
    Hospitality Design

  • As humor and emotion, celebs and shorts vie to be brands’ way to break through, let’s hear from the sources about what’s working and what’s not. A panel will discuss the approaches and the assets that are providing brands the most value and the most immersive opportunities.
    Corporate Partnerships

  • Today, advertising strategies need to be designed to catch audiences slightly off guard, to surprise, cause wonder, or even shock. And it’s no wonder, with so much content available on so many channels, our venues must meet the challenge creatively to achieve maximum exposure. This session will uncover why we must cut through the clutter, and ways of doing so.
    Hospitality Design

  • It’s been a long day. Hell, it’s been a long year. So, let’s kick back with a cocktail and a keynote of a different kind. This one is set up for informalities and a “how are you really doing” conversation. Real talk meets really relaxed networking.

  • Take a break from the conference buzz and join your favorite guy from OneMob - Sati Hillyer - for a revitalizing yoga class. Our goal is to help you recenter and reset, ensuring you stay energized and focused throughout this busy and productive event. Simply bring your body, water, and good energy—yoga mats will be provided. Whether you're a yoga enthusiast or trying it for the first time, this class is open to all. Come stretch, breathe, and recharge with us!
    Fun Stuff

  • In response to keen interest, the mega brainstorm is back! Teams and venues who participated in respective leagues days on Monday enjoy a breakfast together sharing the best ideas of the day that was. Moderators will expand on ideas that push the industry envelope. Participants will have the opportunity to ask questions or describe their own wins in this interactive brainstorm.
    Corporate Partnerships
    F&B
    General Session
    Hospitality Design
    Premium Sales & Service
    Technology
    Ticketing

  • Across the globe, we are experiencing a ubiquitous call for premium experiences with unexpected and unmatched hospitality, coupled with an exclusive, and even ephemeral feeling. The parallels across country and continent lines continue to strengthen, albeit with key nuances depending on regionality and culture. This panel explores the call for a hospitality mentality and how it’s delivered across the globe.

  • A new, exclusive ticketing forum, presented by Prolific 1, welcomes team and venue ticketing leaders to tackle the most pressing ticketing challenges and innovations. The forum is designed for ticketing professionals at Director-level and beyond from teams, venues, and leagues looking to optimize sales strategies. Topics: 9:30 a.m. -- Aligning Primary & Secondary Inventory.... 10:00 a.m. -- Consignment & Integrated Partnership Models.... 10:15 a.m. -- Accessing Data, Benefits from Secondary Partners.... 10:45 a.m. -- Coffee Break.... 11:00 a.m. -- Dynamic Game-Tier Pricing Strategies.... 11:30 a.m. -- Navigating the Nuances of Micro-Pricing.... 11:45 a.m. -- Keeping Independent Resellers Out.... 12:00 p.m. -- Selling Premium on the Secondary Market.... 12:15 p.m. -- Selling Premium on a Single Game Basis
    Ticketing

  • Everything your consumer sees and interacts with represents your brand. Are you proud of it? In an age where the majority of research about your product is done online, and with consumers eating with their eyes, does your marketing match up?

  • Join us for an insightful session on the transformative power of next-gen ticketing. This isn't just a technological upgrade; it's a paradigm shift that enables technology leaders to revolutionize their operations, bolster security, and stay attuned to the evolving needs of today's attendees through the power of data and AI. Discover how agentic AI is reshaping the landscape of sports and entertainment with its innovative approach to ticketing. Don't miss this opportunity to learn from industry experts and explore the future of ticketing technology.
    Ticketing

  • Let’s share our fun, fabulous, or even floundering gift and experience ideas in this interactive roundtable. Led by experts in the space, we’ll get into the philosophy of gift giving, how budgets affect the end result, and what our clients really want. Bring your examples, as sharing is caring.
    Premium Sales & Service

  • Ultramodern premium areas are hitting the market on the regular, making it mission critical to adapt our sales and service. Smaller suite products, less lease plans, more sporadic buying patterns are changing the playbook. In this roundtable, we will explore best practices for moving new inventory, along with staffing implications in premium and beyond.
    Hospitality Design

  • Data plays a critical role in understanding when, where, and for whom premium F&B experiences make the cut. Actionable feedback from specific case histories, coupled with benchmarking business intelligence pave the way for nimble hospitality solutions.
    F&B

  • Monumental Sports & Entertainment embark on a three-year, six-phase arena renovation with vault suites and courtside clubs taking center stage. Juxtaposed with player amenities, hospitality additions, and non-game day digs, the layers will fuse into an epic community asset.
    Hospitality Design
    Premium Sales & Service

  • Before the booths are packed away and giveaways are all given out, we’re doing tradeshow trivia lunch! Cash, electronics, and signed books will be awarded, to be picked up at various sponsor booths throughout the lunch hour.
    General Session

  • It’s no secret that our ticketing partners are sitting on a mountain of data. What may not be fully realized (yet) is the extent of revenue opportunities as well as buying and selling patterns that could impact our fan base. Ticketing experts roundtable on how we harness this level of intelligence to help teams and venues.
    Technology
    Ticketing

  • In an industry captivated by flash and filters, this session brings us back to the foundation of what makes hospitality truly premium. By distilling operations down to the Three S’s—Staff, Service, and Space—we’ll unpack how these core elements, when aligned with authenticity and intentionality, shape elevated, lasting experiences. Learn to empower staff, design service models, and create soulful spaces.
    Hospitality Design

  • As buying habits evolve, our organizational sales structures follow suit. More than ever, premium and partnerships, events and groups are no longer mutually exclusive, but instead a coalition enabled to be more nimble and efficient. It’s the venerable “work smarter, not harder” saying that allows our sales teams to adapt in an era where per event sales are becoming the norm and clients are asking for a more customized blend of assets.
    Corporate Partnerships

  • Delivering a premium fan experience means offering more than just a seat—it’s about seamless, personalized interactions at every stage of the ticketing journey. This session explores how integrated, branded platforms empower teams and venues to showcase premium products for online sale while providing fans with convenience to manage, sell, and transfer tickets effortlessly across events. We’ll showcase real world examples of how branded offers at the point of purchase can boost revenue and how seamless ticket management builds lasting brand loyalty.
    Premium Sales & Service
    Ticketing

  • If you close your eyes and imagine an elevated experience, with curated hospitality and posh amenities, are you at a stadium or arena? You can be. Today’s premium designs are pulling from luxury industries, along with boutique hotel and retail environments. We are delivering sensory experiences, with F&B also at the forefront. We are stepping off the court to create the digs our clients desire.
    F&B
    Hospitality Design

  • The diversification of premium and experiential spaces is due in large part to the changing demographic buying patterns. So who are we really designing for now and for the foreseeable future? What habits and patterns are we evaluating most closely? A panel of experts discusses this
    Premium Sales & Service

  • Don’t look now, but there are some awesome activations of sponsored premium spaces. Partners are invested in the look, feel, and fit of partnerships and teams are enhancing the hospitality assets to bring these partnerships to a comprehensive juggernaut status. Three venue case histories will take us from soup to nuts on their successful premium partnership activations.
    Corporate Partnerships

  • The day your season ends is the day your sales and renewal teams start again studying their campaign playbook. From deposits and per event marketing to schedule releases and data-driven leads, this session will take us through the tactical chapters of a storybook suite sales campaigns.
    Premium Sales & Service

  • New premium products are constantly hitting the market—but selling them effectively requires more than just a price tag upgrade. A strategic playbook turns prospects into buyers and buyers into loyal advocates. We’ll break down the end-to-end roadmap, from targeted prospecting and high-impact previews to closing and driving long-term revenue. Bonus: Learn how to craft a compelling story that conveys the "why"—so customers don’t just see the cost, they see the value.
    Premium Sales & Service

  • Identifying and training great premium or partnership sellers is an important industry objective. The most successful teams are setting up methods to develop B2C sellers into B2B sellers, specifically to efficiently evolve into premium and partnership sales stars. What does this look like and how can you harness similar successes?
    Premium Sales & Service



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Topics
When
Sunday to Wednesday
December 23 to 26, 2022
Where
467 Davidson ave
Los Angeles CA 95716
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