Executive Summary
The Cleveland Guardians partnered with our team to reimagine how individual game day Suites and Premium seating are offered and sold. The objective was to simplify the purchasing experience for fans while reducing the internal workload for the Guardians’ staff. The result was a thoughtfully designed digital storefront that delivers a modern, intuitive, and entirely self-serve solution for premium seating purchases.
At the heart of the project was a commitment to innovation. We developed a clean, user-friendly interface that removes the friction often associated with high-end ticketing. By simplifying premium options and presenting them in a clear and engaging format, the storefront empowers fans to make confident, informed decisions in just a few clicks—no sales calls, no waiting, no hassle.
The impact was immediate. Within just a few weeks of launch, the storefront generated over $140,000 in revenue. Even more impressively, this revenue was entirely passive. The system handles everything from selection to payment to ticket delivery without any staff involvement, freeing up internal resources and streamlining operations.
This project is a clear example of how digital transformation can elevate the premium hospitality experience in sports. By reducing barriers and embracing automation, the Cleveland Guardians have set a new standard in the industry—one where convenience, innovation, and efficiency converge to drive real, measurable results. As teams continue to look for scalable, resource-light solutions, this model offers a blueprint for the future of premium ticketing and fan engagement.
https://premium.cleguardians.com
Submitting Organization: Channel 1 Media Solutions
Detailed Nomination
The Cleveland Guardians approached our team with a clear objective: to simplify and elevate the process of purchasing individual game day Suites and Premium seating. Traditionally, premium seating sales in professional sports involve multiple steps, manual processes, and significant staff involvement. The Guardians wanted to break away from that model and offer a more efficient, user-friendly solution that would increase access to premium experiences while minimizing the operational burden on their internal team.
Our task was to design and implement a digital platform that reimagines the premium ticketing process—not just for the Guardians, but as a potential benchmark for the industry.
Innovation & Impact:
At the core of this initiative was a commitment to intuitive design and ease of use. We developed a fully self-guided digital storefront that streamlines the decision-making process for customers. By simplifying seating options, reducing unnecessary steps, and creating a seamless path to purchase, the platform enables users to explore, select, and purchase premium inventory with confidence and ease.
The user experience was central to the platform’s success. From mobile optimization to real-time availability, every element was thoughtfully crafted to reduce friction and empower fans to complete their purchase in just a few clicks—no sales agent or follow-up required.
Results & Success Metrics:
The results speak for themselves. In just a few short weeks following launch, the Cleveland Guardians generated over $140,000 in revenue directly through the storefront. This figure is particularly impactful because the revenue is entirely passive. The platform automates the full transaction process—from selection to fulfillment to ticket delivery—requiring no staff involvement. Fans receive their tickets instantly and effortlessly, freeing Guardians staff to focus on other strategic initiatives.
This represents a major shift in the economics of premium seating: high-revenue experiences can now be sold at scale, without the traditional resource investment.
Industry Influence:
This project demonstrates a new path forward for premium hospitality in sports. By lowering the barrier to entry and leveraging automation, the Cleveland Guardians have not only improved fan accessibility but also created a scalable sales model that can be adopted by other franchises.
The initiative highlights how thoughtful technology can simultaneously enhance the guest experience and drive operational efficiency. It sets a precedent for how teams can rethink premium sales—moving away from high-touch, resource-heavy methods and toward streamlined, guest-centric experiences that align with today’s digital-first expectations.
In a time when organizations are seeking ways to do more with less, this project stands out as a smart, sustainable solution. It bridges innovation with impact and shows how user experience design, automation, and strategic thinking can come together to transform how premium seating is sold in professional sports.
https://premium.cleguardians.com
