Executive Summary
Intuit Dome represents a groundbreaking achievement in the sports and entertainment industry, setting new standards for innovation, the fan experience and sustainability. Its state-of-the-art technology, versatile design and commitment to community engagement make it a truly exceptional venue that elevates the live event experience to new heights.
Redefining The Fan Experience: Intuit Dome redefines the fan experience through unparalleled innovation. Frictionless entry, ticketless technology and interactive seating options create a personalized and seamless journey. The arena leverages data-driven insights to anticipate fan needs, optimizing concessions, staffing and amenities for a truly tailored and incomparable experience. By seamlessly integrating technology with the in-game experience, Intuit Dome delivers an unparalleled level of fan engagement, creating unforgettable memories for every visitor.
Built for Basketball and Home Court Advantage: Intuit Dome transcends traditional arenas, fusing cutting-edge technology with architectural brilliance. Designed with a singular focus on creating a basketball sanctuary, it boasts iconic features like the Halo Board and “The Wall,” fostering an immersive and electrifying atmosphere that intimidates opponents. Beyond the playing surface, state-of-the-art practice facilities and five dedicated courts solidifies the arena’s commitment to peak performance and a true home-court advantage. Intuit Dome is more than just an arena; it’s a testament to the power of design and technology to enhance the athlete experience and elevate basketball to new heights.
Submitting Organization: Intuit Dome/LA Clippers
Photo Credits: LA Clippers
Detailed Nomination
Since opening in August 2024, Intuit Dome has won awards from some of the nation’s most well-recognized publications and organizations including Fast Company, Time Magazine, Sports Business Journal, the Los Angeles Business Journal, and the International Design Awards.
One of the most striking features of Intuit Dome is its advanced technology, including the world’s largest-ever Halo Board, a 40,000-square-foot double-sided oval-shaped 4K display with a quarter billion LED lights that wraps around the arena. No matter where people sit, they feel like they’re hovering over the court. No matter where people sit, they feel like they’re hovering over the court, accessing real-time stats, catching highlight, and interacting with the screen.
The construction and operation of Intuit Dome have exceeded expectations, driving significant business growth for the Clippers and the local community while achieving key business goals.
1. Data-Driven Fan Engagement
• Enhanced Data Collection: Intuit Dome captures data from over 90% of event attendees, compared to the traditional 30% capture rate, providing a 360-degree view of fan behavior.
• Benefits: This enables personalized experiences, higher conversion rates for upselling, and targeted remarketing, enhancing both fan satisfaction and revenue.
• Loyalty Engine driving sales: Intuit Dome has seen up to 30% lift in ticket sales on ticket offers with Food & Beverage vouchers. These are issued via loyalty and tied to the account (non-transferable) which incentivizes fans over brokers
2. Expanded Sponsorship Opportunities
• Increased Sponsorship Revenue: Hosting over 125 annual events (up from 50 Clippers games) created new sellable assets and drove a 300% increase in sponsorship revenue, placing the Clippers among the NBA’s top three in sponsorship revenue.
• Interactive Activations: Partnerships with brands like Intuit, AT&T and Globant have resulted in engaging fan experiences, further boosting partner investments.
3. Premium Ticket Strategy
• Revenue Growth: Premium seating design, such as courtside layouts and all-inclusive club spaces, drove a 60% increase in gross ticketing revenue and contributed to $45 million year-over-year growth in premium revenue.
• Enhanced Experiences: Expanded food and beverage amenities beyond courtside seats improved the premium experience and justified significant price increases.
• High adoption of GameFace ID, which uses face recognition technology for seamless entry into Intuit Dome, shopping and other perks: 90% of season ticket holders have adopted GameFace ID with a 25% higher satisfaction compared to those without GameFace ID
• Dynamically assigned seats by arrival time: Pass holders 2.6x more likely to arrive 60+ minutes prior to tip-off than other season members.
• One-to-one ticketing: We know almost 3x as many of our LA Clippers fans as we did compared to last year at this time.
4. Competitive and Community Advantages
• Competitive Edge: Unique features like “The Wall” enhance the home-court advantage, contributing to team success and fan energy during games.
• Mobile-first concessions: Self-checkout reduces wait times from 30 minutes to under two, so fans spend more time in their seats and less time in lines.
• Community Investment: The Clippers have refurbished 355 basketball courts in Los Angeles and are working on an additional 115 courts, providing safe spaces for local youth.
5. Broader Business and Community Impact
• Top-Tier NBA Rankings: The Clippers have achieved a top-three ranking in NBA revenue categories, demonstrating their innovative and successful business strategy.
• Media Reach: Intuit Dome generated over 6.5 billion media impressions in the past year, significantly enhancing the franchise’s visibility and influence.
• Sustainability Commitment: The arena achieved LEED Platinum certification, reflecting its dedication to environmental sustainability.
• Economic Impact:
o The construction phase created over 7,000 jobs and contributed an estimated $200 million to the local economy, resulting in an 11% drop in unemployment.
o The arena is projected to generate $260 million annually in economic activity, cementing its role as a driver of local economic growth.
By prioritizing innovation, fan engagement and community impact, Intuit Dome has solidified the Clippers’ position as a leading NBA franchise. It not only supports the team’s business goals but also serves as a catalyst for economic and social progress in the community.
