Executive Summary
Since launching its Suites platform in March of 2024, Attend has quickly changed the game for the online sales of suites and premium inventory online.
Attend’s Suite platform is designed with the modern consumer in mind. The next generation of live event consumers expects efficiency when browsing for experiences online. Informed by their experience in flexible ticketing technology and integrations with major ticketing systems, Attend created a solution for innovative entertainment organizations looking to grow alongside modern consumer trends.
Attend’s Suites platform has redefined the standard for premium sales technology by delivering true end-to-end integration across the systems that matter most to teams and venues. Unlike un-integrated solutions that operate on outdated inventory or disconnected pricing, Attend connects directly to primary ticketing systems, ensuring real-time access to live suite availability and accurate pricing.
On Attend’s Suites platform, 73% of users browsing premium inventory are doing so from their phones. Additionally, 39% of purchasers on Attend’s Suites platform are making transactions outside of typical business hours. Attend’s strategy for capturing relevant data has many benefits for their partners. When a user shows interest but doesn’t convert, Attend instantaneously delivers customer data to its partners.
Attend has built an online platform for selling suites and premium inventory that truly helps their partners create incremental revenue. With its interface that’s built for the modern consumer, Attend’s Suites platform is a groundbreaking technology integration for entertainment organizations looking to capture that incremental revenue and reach the next generation of live event consumers.
Submitting Organization: Attend
Detailed Nomination
In a world where consumers expect to purchase homes and cars with a tap, premium live experiences can’t afford to lag behind. Attend is redefining the way consumers interact with premium inventory online with a platform that delivers seamless, mobile-first suite purchases—transforming the customer experience and how entertainment organizations capture incremental revenue with their premium inventory.
Attend has partnered with the Arizona Diamondbacks, St. Louis Cardinals, New York Yankees, Tampa Bay Rays, Texas Rangers, Las Vegas Aviators, Reno Aces, and San Antonio Football Club to power their premium sales with its breakthrough Suites platform. Purpose-built for modern buyers, Attend’s platform meets fans and businesses where they already are: on their phones, ready to buy.
Automation: A Fully Integrated Force Multiplier
Attend’s Suites platform is engineered to accelerate premium sales by combining real-time data access with powerful system integrations. With direct integration to Ticketmaster and Tickets.com, buyers can view up-to-the-second suite inventory and pricing, giving them the confidence to purchase instantly, without delays or manual inquiries. This real-time visibility removes friction from the buying journey, driving faster conversions and helping teams capture high-value sales opportunities the moment they arise.
On the backend, Attend automates what were once time-consuming, manual tasks. By integrating directly with ticketing systems, teams no longer need to process online suite sales by hand, reducing errors and freeing up staff to focus on client relationships and revenue growth. This seamless integration of platforms not only ensures accuracy but also creates a fully automated pipeline from listing to sale, making Attend’s Suites platform a game-changer for organizations looking to scale premium revenue while delivering a modern, elevated buying experience.
Innovation & Impact: A Mobile-First, Always-On Marketplace
73% of users browsing premium inventory on Attend’s platform do so from mobile devices, challenging conventional thinking around how premium buyers buy. Attend’s Suites platform reimagines premium sales for the mobile era, eliminating outdated, desktop-focused friction and the need for buyers to speak to someone on the phone. Attend brings luxury live events experiences into the future with instant booking, real-time availability, and transparent pricing.
Attend’s platform integrates enterprise-grade fraud prevention and identity verification, allowing teams to confidently sell high-value inventory online. The result is a frictionless yet secure purchase journey that builds trust and drives conversions.
What Sets Attend Apart: Purpose-Built for Premium, Powered by Data
Unlike legacy systems that retrofit general ticketing tools for premium use, Attend’s Suites platform is purpose-built from the ground up for high-value, premium inventory. This specialized focus means Attend delivers features others overlook: always-on availability, mobile-optimized browsing, intelligent upsell functionality, instant checkout for premium products, and lead capture that surfaces buyer intent in real time.
Additionally, Attend integrates seamlessly with team CRMs and marketing systems, creating a connected ecosystem that empowers sales teams with actionable insights. This full-stack approach transforms premium hospitality from a static, reactive process into a dynamic, data-driven growth engine.
Results & Success Metrics
Attend’s impact is clear: 39% of purchases happen outside of business hours, capturing incremental revenue in an always-on digital marketplace.
Nearly 30% of premium buyers use corporate emails, highlighting strong B2B potential and unlocking deeper customer insights that teams can use to inform future sales strategies.
Beyond enabling seamless transactions, Attend powers smarter selling by surfacing real-time buyer signals. These insights help teams re-engage interested prospects and recover revenue that might otherwise be lost, turning passive interest into active conversion.
Industry Influence: Advancing Premium Hospitality
Attend’s innovation is reshaping the premium sports landscape, setting a new standard for how luxury experiences are sold and delivered. By turning premium inventory into an always-available, mobile-first marketplace, Attend is helping teams future-proof their sales strategies and exceed rising consumer expectations.
Attend’s Suites platform gives partners the opportunity to offer dynamic upselling, such as menu upgrades for F&B, merchandise bundles for every Suite attendee, parking passes, and much more. Customers can see what’s included in their F&B packages before purchasing and elect to elevate their menu effortlessly within the buy flow.
What was once a slow, form-driven process is now an instant, data-rich, and secure purchase path—placing Attend at the forefront of technology integration in premium hospitality.
Attend Suites Testimonials
“Working with Attend for as our first online suite platform has been a seamless process. Over the past months, 95% of the suites that sold online have been after hours and on weekends. It has helped our team capture potential sales that might have otherwise bought regular tickets online vs. a premium suite.” Delia Willms – Director, Suites and Premium Services for the Texas Rangers
“Attend has been a great partner in launching us into the world of online suite sales, which has quickly become a significant source of revenue. Their willingness to accept our feedback to enhance the product, both in the way our guests interact with the site and how our team internally uses the tool, has been a major reason for our success.” Jeremy Eisler – Director, Suites and Premium Hospitality
