Executive Summary Home to the NBA’s Atlanta Hawks, the award-winning State Farm Arena is a next-generation sports and live entertainment venue focused on experience, sustainability, and service. State Farm Arena showcases the core values of the organization: inclusiveness, authenticity and […]
Executive Summary Delaware North, the proud F&B and Retail partner for the Texas Rangers at Globe Life Field, added to the excitement on the field at the 2024 All-Star Game with a showstopping retail showcase featuring products from 13 brands, […]
Executive Summary The convergence of two iconic brands into a single activation is a challenge many of us face in this industry. When those brands are as big as the Dallas Cowboys and Ford Motors, the challenge comes with even […]
Executive Summary The Cleveland Guardians partnered with our team to reimagine how individual game day Suites and Premium seating are offered and sold. The objective was to simplify the purchasing experience for fans while reducing the internal workload for the […]
Executive Summary Aura is Aramark Sports + Entertainment’s elevated approach to premium services committed to delivering unmatched hospitality paired with exceptional culinary talent. Aura is the first-of-its-kind approach designed to set tradition aside and address every aspect of the guest […]
Executive Summary The NinetyThird by Qatar Airways is a multi-million-pound, VIP members club located at The O2, the world’s most popular live entertainment, leisure, and retail destination. From the world’s first retractable ‘Walkway’, to reimagined fine dining, an artist-inspired cocktail […]
Executive Summary The Encore Lounge at Little Caesars Arena sets a new benchmark for non-sport premium experiences. It is purposefully designed for today’s premium guests who expect exclusivity, seamless access, and elevated service. As Detroit’s newest and most exclusive ultra-VIP […]
Executive Summary Hats. Thoroughbreds. Stallions. Mint Juleps. The first Saturday of every May. The Kentucky Derby, affectionately known as “The Run for the Roses®” and “The Most Exciting Two Minutes in Sports™,” is the longest-running sporting event in North America. […]
Executive Summary Each year, Aramark Sports + Entertainment hosts a premium, industry brunch in the host city of the Super Bowl on the Saturday before the big game. On February 8, 2025, we hosted “Brunch in the Big Easy” in […]
Executive Summary The O2 is the world’s most popular live entertainment, leisure, and retail destination. Its world famous, 20,000-capacity arena hosts 200+ events each year, and has sold over 30 million tickets since opening in 2007. A multi-award-winning venue, The […]
