Most Innovative Premium Concept

Executive Summary The recently completed lounge renovations at Target Center created two unique amenities with distinct user groups in mind. The ownership lounge offers a sanctuary for the ownership group to gather during games, special events, or other programming within […]

Executive Summary After occupying the new Levi’s Stadium for nearly a decade, the 49’ers were just coming to the end of their first lease cycle for their existing suite product. The 49’ers made the decision to invest in a significant […]

Executive Summary The NinetyThird by Qatar Airways is a multi-million-pound, VIP members club located at The O2, the world’s most popular live entertainment, leisure, and retail destination. From the world’s first retractable ‘Walkway’, to reimagined fine dining, an artist-inspired cocktail […]

Executive Summary The Encore Lounge at Little Caesars Arena sets a new benchmark for non-sport premium experiences. It is purposefully designed for today’s premium guests who expect exclusivity, seamless access, and elevated service. As Detroit’s newest and most exclusive ultra-VIP […]

Executive Summary Moody Center at The University of Texas is the home for men’s and women’s basketball and serves as a major entertainment venue for the Austin community. The VIP clubs offer unique, elevated fan experiences, inspired by the Austin […]

Executive Summary DreamSeat deserves recognition as the “Most Innovative Premium Concept” for revolutionizing the fan experience at Arizona Cardinals games with first-of-their-kind field-level seating experiences. By pushing the boundaries of stadium luxury, DreamSeat has redefined what it means to be […]

Executive Summary The Houston Livestock Show and Rodeo is moving away from its traditional “if it isn’t broken, don’t fix it” approach and is making significant improvements to its premium offerings. A prime illustration of this is the Chairman’s Club […]