Think of the Hall of Favs brand as the “Taste of the Stadium,” where we identify the most popular items in the building and offer them all in one convenient place. The name and branding, along with digital signage, allows us to flex the menu as we test the success of each item. Additionally, pairing kiosk ordering with a mobile ordering element allows for a second ordering stream to reduce friction at a location with a highly desirable menu that is already set up to expedite orders.
IMPACT:
+8% transactions/POS vs. Prior stand
Submitting Organization
Aramark Sports + Entertainment
Photo Credits
Richardson Designs
