Group VP, Club Finance & Venue Business, National Hockey League
Alex Townsend-Mitchell has been with the NHL since 2006, currently serving as Group VP, Club Finance & Venue Business. In that role, Alex has led the League’s increased arena design and guest experience efforts with a major focus on Food & Beverage strategy and operations. He created the NHL’s Food & Beverage reporting and surveying initiatives, which allows NHL Clubs to benchmark themselves against the rest of the league with a variety of data and insights. He orchestrates best practice sharing of Food & Beverage and Guest Experience content throughout the year, while working with the various NHL Club-facing operators to ensure high-quality service and reporting. He also is part of internal working groups that focus on data collection, reporting and best practices sharing for Premium Seating arena design.
