Alexa has served as the Director of Premium Sales and Service for the Pittsburgh Penguins since December 2023. In her role, Alexa guides the Premium Sales and Service team by providing strategic direction and support in driving new revenue, strengthening leaseholder and club relationships, and delivering exceptional customer experiences. Alexa is responsible for developing innovative revenue strategies, creating impactful premium sales campaigns, establishing pricing strategies, and optimizing inventory management. She also oversees premium marketing initiatives and works to enhance the member benefits, always striving to elevate the overall client experience.
Before joining the Penguins, Alexa gained valuable experience through roles such as luxury retention manager with the Miami Open, account manager with the Miami Dolphins, and inside sales representative with the Charlotte Hornets. Originally from North Andover, MA, Alexa is a proud graduate of the University of South Carolina. In her free time, she enjoys spending time with her two little dogs, Stella and Lily.
