Executive Vice President of Business Development
Attend
Brian Richeson joined Attend in 2024, bringing with him 26 seasons of experience with Major League Baseball teams. His career began with the Kansas City Royals in 1998, followed by a tenure with the Arizona Diamondbacks from1999 to 2006, and later, the Tampa Bay Rays from 2007 to 2023.
Starting in season and group sales, Brian advanced to become the Director of Season Tickets for the Arizona Diamondbacks. In 2007, he transitioned to the Tampa Bay Rays, where he held multiple leadership roles, including Vice President of Sales and Service, Marketing, and Corporate Partnerships.
Brian has also contributed to the industry through his involvement with the National Sports Forum, where he has served on the Steering Committee for over five years. His dedication was recognized in 2023 when he was named the NSF SC MVP.
A Kansas City, MO native, Brian now lives in Phoenix with his wife, Nichole, and their son, Brett.
