Manager, Global Partnerships | Atlanta Hawks & State Farm Arena
All Sessions by Evan Gilles
Day 2 » Mon, June 23
2:30 p.m.
Partnership Forum » Right Brands vs. Right Price: Aligning Values in Partnerships
2:30 p.m. - 3:30 p.m.
Partnerships are often more about the fit than the finance. Brands have cultural philosophies along with causes they support. Aligning yours to theirs is the key to a fruitful partnership. This session will tackle how to select partners with aligning values, and how teams and brands alike can support one another as they activate and leverage various assets.
