John Mckay

An in-depth discussion on how AI tech is expanding across major sports venues, helping to reduce wait times, increase per-cap spending, and fundamentally changing how fans interact with concessions and retail. Drawing from the successful implementations at venues like Coors Field and Citizens Bank Park, speakers will share data-driven insights on operational efficiencies and ROI. They'll discuss the Colorado Rockies' experience as one of baseball's early adopters, examining both challenges and opportunities in deploying this technology at scale. The session will also look ahead to emerging applications, including integration with loyalty programs and use of RFID for merchandise sales.