Kristen Mackie is Senior Director of Strategy and Analytics, Club Business Development at the National Football League. She oversees data and analytics initiatives on premium seating and luxury suites, sponsorship, and tentpole event pricing. She joined the NFL in March 2017 from Disney, where she was a Manager of Strategy & Analytics on Disney’s Corporate Brand Management team. She received her MBA from the MIT Sloan School of Management and BS in Applied Economics & Management from Cornell University.