President, Pacesetter Hospitality
Tirey’s career in event hospitality showcases her as a visionary leader with a talent for creating high-performing national sales teams and pioneering strategies that achieve exceptional outcomes. As the Founder and President of Pacesetter Hospitality, she partners with a wide range of industries, spanning from celebrity chefs and competitive socializing venues to casual dining, event venues, and hospitality technology firms. Her dedication to innovation and collaboration enables her to deliver transformative solutions tailored to each unique sector.
Her career highlights her expertise in leading national event sales efforts for top hospitality brands such as Hard Rock, City Winery, Patina Restaurant Group, and Drive Shack Inc. Tirey is driven by a passion for enhancing the hospitality industry through meaningful connections and unforgettable guest experiences. With a focus on innovation, she has developed strategic sales programs tailored to multi-unit operations, assembled and led dynamic national teams, and optimized operations to boost event profitability. Tirey’s dedication to excellence and impactful strategy has consistently advanced the industry and contributed enduring value.
Tirey’s extensive expertise is showcased through her orchestration of prestigious events, including the Primetime Emmy Awards Governors Ball and the official GRAMMY Celebration. Her leadership at iconic venues like Rockefeller Center, The Metropolitan Opera, the Empire State Building, and Walt Disney Concert Hall reflects her consistent delivery of exceptional, memorable experiences. Tirey’s belief in crafting cherished experiences that endure drives her unwavering commitment to excellence across every facet of the hospitality industry.
