President, FEVO
Betty Tran joined FEVO in 2019 as CMO and has since ascended to President. In this role, she sets the company’s overall direction, driving strategic initiatives and overseeing operations with a focus on implementing FEVO’s vision, managing day-to-day activities, and ensuring the organization achieves its goals. Betty ensures cross-organizational alignment at FEVO, synchronizing departments to create products and effectively communicate their value to clients. She strategically plans FEVO’s roadmap to meet customer needs while achieving key business benchmarks.
An award-winning marketer with over 20 years of experience in the digital and live entertainment sectors, Betty previously served as EVP of Marketing and Media for Insomniac Events, a division of Live Nation Entertainment, Inc. There, she managed all media buying and creation, leading to a 25% increase in ticket sales by revamping the company’s online presence. She has also held significant roles at 20th Century Fox, Machinima, Evolve Media, and A.D.D. Marketing & Advertising. Before her tenure at FEVO, Betty was the EVP of Marketing and Talent at DanceOn, where she handled all marketing aspects and managed a vast roster of top-tier dance and choreography talent.
