Vice President, Design Strategy, Elevate
Darlene is an experiential graphic designer with over 20 years of experience and a portfolio that includes 65+ collegiate and professional venues. Her work combines architectural insight with a passion for wayfinding, developed during her time at Two Twelve, and the elements that contribute to a great fan experience at Infinite Scale (now Elevate). From CitiField to Caesars Superdome, she creates strategy-driven signage and branding systems that connect people to place. She takes particular joy in discovering the hidden logic of a space—and telling people where to go, with arrows.
