Congrats again to all of our PX Award winners announced last week:
PX Venue of the Year (European Arena/Stadium) » The O2 / AEG
PX Event of the Year » Aramark Sports & Entertainment
Most Innovative Premium Concept » Gensler
Most Innovative F&B Hospitality » 20.20 & Aston Villa
Most Innovative Technology » Channel 1 Media
Best Partnership Activations » Advent
OSU Adjusts Seating to Add New Courtside Inventory
Historic Gallagher-Iba Arena, often dubbed the “Madison Square Garden of the Plains,” has been challenged with adding premium inventory while maintaining its signature energy. One solution: a move to shift their student section to make room for new courtside seats. » MORE
Coastal Carolina Introduces End Zone Premium Seating
Coastal Carolina is teaming up with REVELxp to introduce 88 new field-level chairback seats in the south end zone at Brooks Stadium for the 2025 football season. The covered seats will feature all-inclusive food, beverages, and parking as part of an expanded premium offering. The new section reflects a growing trend of third-party partnerships enhancing in-venue hospitality strategies. » MORE
Tulane Unveils Uptown Terrace Premium Experience
Continuing the collegiate theme this week, Tulane Athletics has announced a new premium seating experience debuting at Yulman Stadium this fall. Located in the north end zone, the all-inclusive space features shaded seating, upgraded concessions, and a more social atmosphere. » MORE