Vice President of Ticketing, Sales & Service
Macgregor Perkins serves as the Vice President of Ticketing, Sales & Service for the Denver Broncos, where he leads all ticketing, premium hospitality, and guest experience verticals across Empower Field at Mile High. Known for pairing datadriven strategy with a genuinely fanfirst mindset, Macgregor has spent his career generating revenue for some of the most iconic brands in professional sports.
Under his leadership, the Broncos recently achieved Top 5 rankings in every fan satisfaction category for Season Ticket Members, all while driving significant yearoveryear revenue growth — a testament to his belief that exceptional experiences and strong business outcomes go handinhand.
Most recently before joining the Denver Broncos in 2025, Macgregor spent six seasons in the NHL with the Dallas Stars rebuilding the franchise’s ticketing revenue profile into an active sell-out streak with rapid annual revenue growth.
Prior to that, Macgregor spent five years with Legends Hospitality across three new NFL Stadiums: Mercedes-Benz Stadium (ATL), Allegiant Stadium (LV), and SoFi Stadium (LA). While serving in a variety of roles across the projects, Macgregor most notably helped guide sales strategy and execution towards $1 Billion in total COI for the Las Vegas Raiders and Allegiant Stadium across Premium & Corporate Partnerships.
Macgregor began his career with the Charlotte Bobcats (now Hornets) of the NBA and also spent time with the Dallas Cowboys before joining with Legends Hospitality.
With his first season with the Denver Broncos complete, Macgregor is looking forward to further innovating the Season Ticket Member and Suite experience, creating unique ways to optimize revenue and efficiency, while adjacently laying the groundwork for a Denver Broncos new stadium in the coming years.
Macgregor resides in Castle Pines, CO with his wife, Chelsey and their two children.
