Executive Summary
Recognizing that game day starts the moment fans arrive, Alvarado dormakaba Group partnered with the Indianapolis Colts to replace handheld ticket scanners with integrated entry pedestals at Lucas Oil Stadium – creating a seamless, high-throughput arrival experience that improves fan satisfaction and operations. The enhanced arrival experience contributed to a Top 10 NFL ranking in arrival satisfaction, strengthening season ticket holder retention and overall fan loyalty.
By moving from handheld devices to a connected, scalable platform, the Colts eliminated bottlenecks at their highest-volume entry points while aligning physical access with their digital ticketing strategy. The result is a faster, more predictable start to game day that improves fan experience, protects revenue, and supports long-term ticket sales success.
Several other NFL teams use UltraQ Pedestals, and each of the last six “Big Games” (55-60) have also been outfitted with the technology.
Submitting Organization: Alvarado dormakaba Group
Detailed Nomination
The Indianapolis Colts and Alvarado dormakaba Group partnership is an outstanding candidate for the PX Partnership Award, demonstrating how a strategically aligned collaboration can redefine the arrival experience at Lucas Oil Stadium. Recognizing that game day starts the moment fans arrive, the Colts replaced handheld ticket scanners with integrated Alvarado (dormakaba Group) UltraQ Pedestals, creating a seamless, high-throughput, self-service entry that elevates fan satisfaction and operational performance.
The measurable impact is substantial. More than 21,000 fans now move efficiently through UltraQ Pedestals at the highest-volume gate, with entry queues routinely cleared five minutes before kickoff so premium guests and season ticket holders are in their seats for the full experience. Scanning reliability has improved by 7%, enhancing accuracy and fraud prevention, protecting ticket revenue, and ensuring only valid entries at a time when digital ticketing is central to premium access strategy. Self-service scanning has reduced manual handling and troubleshooting, enabling staff to shift from transactional interactions to high-touch hospitality and proactive fan engagement. Operational visibility into entry flow now informs staffing and gate management for Colts games and other major events, making peak arrival periods more predictable and controllable.
This transformation has contributed to a Top 10 NFL ranking in arrival satisfaction, strengthening season ticket retention and long-term fan loyalty. Its industry significance is validated by extensive coverage in TheTicketingBusiness, The Indianapolis Star, Inside INdiana Business, Sports Business Journal, Stadia Magazine, and TicketNews, as well as a dedicated dormakaba customer success story and video case study highlighting faster entry and better game day experience. As Jim Van Dam, Vice President, Ticket Sales and Service, notes: “The pedestals are the future,” underscoring how this partnership delivers a scalable, league-leading standard now used by multiple NFL teams and at each of the last six Super Bowls.
Customer Success Story
Expediting stadium entry to get fans to their seats before kickoff
News Articles
TheTicketingBusiness: Colts speed up stadium entry with dormakaba
The Indianapolis Star: Colts’ monstrous ticketing technology upgrade
Inside INdiana Business: High-end entry for Colts fans at Lucas Oil
Sports Business Journal: Colts get ticketing upgrade with self-scanning technology
Stadia Magazine: VIDEO: How to achieve faster entry for a better game day experience
TicketNews: Indianapolis Colts streamline stadium entry with new ticketing technology
Client Testimonial
“Over the past two seasons, dormakaba technology has continued to have a tremendous impact on the Colts game day experience. The ease of access, onboarding, and overall experience has been smooth and effective. The pedestals are the future.”
– Jim Van Dam, Vice President, Ticket Sales and Service, Indianapolis Colts
