‘Toyota Center ReImagined’ Reshaping Houston Premium
Our friends at Generator Studio released an amazing project video this week, highlighting Houston’s $180M Toyota Center overhaul. The renovation will include upgraded suites, a new premium lounge, and a more polished VIP arrival sequence as the venue positions itself for its next chapter in sports and live entertainment. » MORE
Fever Reveal $78M Performance Center
The 108,000-square-foot facility will be the WNBA’s largest dedicated team performance center, with Pacers Sports & Entertainment leaning into a spa-like, player-first design that expands the definition of modern athlete hospitality. Designed by Populous and being built by Shiel Sexton, the building is rising near Gainbridge Fieldhouse. » MORE
Titans Unveil Nissan 1960 Club
The Tennessee Titans have introduced the Nissan 1960 Club, a new field-level premium club for 550 guests that adds another fully sold-out hospitality product to the new stadium mix. The space will feature an all-inclusive F&B program, private entrance, custom seating, and a speakeasy-style design by Elevate Creative. » MORE
Nu Stadium Ushers in a New Era for MLS VIP Premium
Congrats to all of our friends in Florida on the long-awaited opening of Inter Miami’s Nu Stadium this past week, with a sellout crowd of 26,700. The venue is debuting one of the most impressive premium inventory mixes in MLS, built around field-level suites, multiple clubs, loge boxes, and executive suite products. » MORE
IBM Brings Masters to Madison Square Park
This weekend, IBM will be hosting a Masters watch party at NYC’s Madison Square Park. Fans can watch live tournament coverage, test their swing on an AI-powered simulator, and enjoy Masters-inspired food and merch, including a collaboration with Shake Shack. » MORE
