The Intelligence Hiding in Plain Sight: What AI Means for Ticket Sales & Fan Data
» 9:35 a.m. - 9:55 a.m.
Every team has more fan data than ever, and most of the richest signals live in the conversations their reps have every day. Notes, call transcripts, email threads, chat logs—over a decade of fan intelligence that’s never been fully tapped. This session explores how AI-native architectures are changing what sales organizations can see, reason about, and act on, from new member acquisition, to account growth, to game day conversion, and what it means for the role of reps, managers, and the front office as the intelligence layer evolves.