The line between premium and corporate partnerships is fading. Leaders are expected to align teams across premium sales, service, and sponsorship to deliver integrated experiences that drive revenue, strengthen relationships, and increase retention. That requires more than management—it requires intentional leadership. This practical and candid session will expand on proven strategies and real-world examples which showcase how top organizations are breaking down internal barriers and building teams that sell, serve, and sustain both premium and partnership revenue. Attendees will come away with Eight Pillars of Trust to build stronger relationships internally and externally.
Technology
June 23 2026
»»» 1:00 p.m.
Why Premium Clients Leave—and How to Turn Them into Loyal, Long-Term Fans
»»» 1:00 p.m. - 1:40 p.m.
Selling premium inventory is only the starting point—retaining it is where long-term revenue is won. So why do premium buyers quietly churn, even when the product looks strong on paper? In this session, uncover the hidden experience gaps inside suites and premium spaces that drive non-renewals—and what leading venues do differently to stay sold out. Drawing on real-world insights from top organizations, you’ll learn how to move beyond transactional account management to intentional experience design that builds emotional connection and loyalty. Discover practical, high-impact service behaviors and “wow moments” that turn suite holders into internal advocates, strengthen relationships, and increase renewals.
