Fan Experience Strategist | 7 Star Service
Ruby Newell-Legner partners with leaders in sports, leisure, and entertainment to strengthen loyalty, increase retention, elevate the fan experience, and grow revenue through her 7 Star Service™ approach.
- From Denver to Dubai, Ruby has influenced executives, managers, and frontline staff across 1,733 sports, leisure, and entertainment venues worldwide, including:
- 98 stadiums and arenas representing 67 professional sports teams
- 78 schools, universities, and colleges
- 45 new facility openings
- Major events, including the Super Bowl, the Grey Cup, the US Open, and the Olympics
Ruby designs customized leadership, guest experience, and employee engagement strategies that help organizations break down silos, strengthen service cultures, and create memorable premium and partnership experiences.
Her practical, real-world approach has helped organizations achieve measurable results, including:
- Moving a team from #85 to #1 in ESPN Fan Experience rankings among 122 professional sports franchises
- Increasing repeat business by 19%
- Growing revenue by 16% in one year
- Expanding season ticket memberships from 4,000 to 11,000
- Improving customer satisfaction ratings by 17%
- Achieving consistent perfect secret shopping scores across multiple venues
