Collette Ingalls is the head of marketing at atVenu, specializing in live event commerce, fan experience strategy, and data-driven marketing for venues, festivals, and sports organizations.
All Sessions by Collette Ingalls
June 23 2026
»» 11:20 a.m.
Suite Intelligence: 2025 Benchmarks on Fan Spend, Sponsorship ROI, and the Future of VIP
»» 11:20 a.m. - 12:00 p.m.
Backed by data from 700+ venues and 30,000+ artists, sports teams, and festivals, this session takes a real look at how today's top properties are leveling up their VIP and suite experiences. You'll get 2025 benchmarks on per-fan spend, sponsorship ROI, and revenue impact — plus real examples from sports, concerts, festivals, and championship events you can take back and apply to your own premium strategy.