The Rise of Sports-Adjacent Mixed-Use Districts and Its Impact for Alternative Revenues
»»» 1:00 p.m. - 1:40 p.m.
Sports venues are evolving into anchors of mixed-use districts that extend activity far beyond game day. By combining entertainment, retail, hospitality, and residential uses, these developments create year-round destinations and unlock new, diversified revenue streams for teams, owners, and developers. Central to this shift is seamless mobile connectivity across both stadiums and surrounding districts, which drives engagement, increases dwell time, and boosts spending. When planned holistically, connectivity becomes a strategic asset—enabling digital sponsorships, data-driven marketing, premium tenant services, and integrated fan journeys across multiple properties. This session explores how DAS and mobile infrastructure strategies can accelerate revenue growth, partnership value, and innovation across sports-led mixed-use environments.
