Dr. April Seifert is a psychologist, data scientist, and entrepreneur specializing in fan insights for professional sports. As the founder of Sprocket, a fan research consultancy, and Fautor Labs, a psychographic fan segmentation platform, she helps teams and brands decode fandom through behavioral science and predictive modeling. Her work blends custom qualitative and quantitative research with machine learning–based fan database typing and a proprietary psychographic fan segmentation framework. With a Ph.D. in Social Psychology and deep expertise in applied research and data science, Dr. April translates complex behavioral data into clear, actionable strategy, helping sports organizations build deeper, more meaningful connections with their fans.
