Jesse Lawrence

AI and emerging technologies are transforming the sports industry—but technology alone isn’t the differentiator. Leadership is. In this session, a group of forward-thinking executives will explore how they are applying AI and innovation in practical, impactful ways—from fan engagement and operations to revenue strategy and long-term growth. With fresh perspectives and fewer ties to legacy thinking, they are redefining how decisions are made and where value is created. This conversation isn’t about chasing trends—it’s about leading through them.