Vice President, Premium Business
Emmanuel “Manny” Jacobo serves as Vice President of Premium Business for Crypto.com Arena and Peacock Theater, two world-class venues owned and operated by AEG, the largest sports and entertainment company in the world. Crypto.com Arena is home to the NBA’s Los Angeles Lakers, the NHL’s Los Angeles Kings, and the WNBA’s Los Angeles Sparks, while hosting more than 220 events and four million guests annually—including the GRAMMY Awards, NBA and NHL All-Star Games, championship boxing, and globally renowned concerts. Adjacent to the arena, Peacock Theater welcomes over 120 events and half a million guests each year, ranging from music and comedy to award shows, televised productions, and product launches.
In his role, Manny oversees all sales, service, and marketing strategy for 12 theater boxes at Peacock Theater and the entirety of Crypto.com Arena’s premium portfolio: 2,400+ premier seats and 154 private suites. He leads a 50-person team spanning sales, service, analytics, and marketing, driving more than $160 million in annual revenues. His responsibilities extend across business operations, brand and digital strategy, and cross-departmental communications. Currently, he is spearheading the sales and marketing of the arena’s groundbreaking new premium products—Tunnel Suites and Terrace Suites—set to elevate the fan experience and expand contracted revenues to over $1 billion.
Since joining AEG in 2019, Manny has been instrumental in redefining the premium business. He led the rebrand of Crypto.com Arena Premium, established record-breaking revenues of $119 million in his first season, and has since overseen growth to $162 million in annual leases. He is also directly involved in the venue’s long-term premium seating renovations, including multi-phase redesigns planned for 2026, 2027, and 2028.
Manny brings over a decade of sports and entertainment leadership experience. Prior to AEG, he served as Vice President of Ticket Sales and Services at BSE Global, where he developed ticketing strategy for the NHL’s New York Islanders, managed an eight-figure budget, and played a pivotal role in the team’s relocation to Barclays Center. Rising quickly through the organization, he also oversaw luxury suite sales as part of the original team that opened Barclays Center in 2012—bringing major-league sports back to Brooklyn for the first time in 53 years.
Manny began his career in the NFL, first with the Buffalo Bills and later with the New York Jets. At the Jets, he was part of the original team that opened MetLife Stadium in 2010, personally generating over $20 million in personal seat licenses within his first eight months. He was quickly promoted to Manager of Consumer Sales and Services, helping the team reach its goal of a sold-out stadium and $1 billion in PSL revenue.
Manny is a proud graduate of Canisius College, where he earned a BA in Psychology, a BS in Digital Media Arts, and a Master’s degree in Sport Administration. He is also a member of the Association of Luxury Suite Directors.
