Rob Mulhall is Vice President of Strategic Club Initiatives on the NHL’s Fan Engagement, Analytics, and Research team. He focuses on Club revenue generation, working in consultation with Club senior management on ticketing and premium seating strategies. Before entering the sports industry, Rob began his career in direct marketing and consulting for consumer products companies. He is currently in his eighteenth season with the NHL and holds a BS and MPS in Statistics from Cornell University and an MS in Sports Business from NYU.