Director, Strategic Relationships, Dropthought
Lauren Langenstein is a seasoned professional with 17 years of experience in guest experience, event technology, and sponsorship sales across multiple industries. Throughout her career, she has been dedicated to enhancing live events through innovative technology, strategic partnerships, and a deep understanding of fan engagement.
Lauren began her career in premium sales with the Charlotte Bobcats in 2007, where she developed a strong foundation in customer service and revenue generation. She then transitioned into sponsorship sales, leveraging her expertise in brand activation and partnership development to create impactful marketing opportunities for Fortune 500 companies.
Recognizing the evolving role of technology in shaping the guest experience, Lauren shifted her focus to event technology, working with leading platforms to drive digital engagement, enhance real-time feedback, and optimize event operations. She has collaborated with major sports organizations, venues, and entertainment properties to implement cutting-edge solutions that improve both fan satisfaction and business performance.
With nearly two decades of experience, Lauren remains passionate about the intersection of technology and live events, continuously seeking new ways to elevate the guest experience and drive industry innovation.