Associate Vice President, Business Analytics & Strategy
Tim Mason serves as the Associate Vice President of Business Analytics and Strategy at Prolific 1, where he leads data-driven initiatives that support strategic planning, operational efficiency, and business growth. With 18 years of experience in the secondary ticketing market, spanning his time at Prolific 1 and with several major secondary exchanges, Tim brings deep industry insight and a results-oriented approach to every challenge.
Throughout his career, Tim has played a key role in leveraging analytics to optimize pricing strategies, enhance marketplace performance, and drive long-term business value. His expertise bridges both the technical and strategic aspects of the industry, positioning him as a trusted leader in the space.
Based in Southern New Hampshire, Tim enjoys spending his weekends with his wife, Ashleigh, cheering on their two young sons, Cayden (8) and Cole (6), at soccer and basketball games. His commitment to both his professional and personal life reflects his passion for teamwork, leadership, and continuous growth.