Executive Summary The Encore Lounge at Little Caesars Arena sets a new benchmark for non-sport premium experiences. It is purposefully designed for today’s premium guests who expect exclusivity, seamless access, and elevated service. As Detroit’s newest and most exclusive ultra-VIP […]
Executive Summary Hats. Thoroughbreds. Stallions. Mint Juleps. The first Saturday of every May. The Kentucky Derby, affectionately known as “The Run for the Roses®” and “The Most Exciting Two Minutes in Sports™,” is the longest-running sporting event in North America. […]
Executive Summary Each year, Aramark Sports + Entertainment hosts a premium, industry brunch in the host city of the Super Bowl on the Saturday before the big game. On February 8, 2025, we hosted “Brunch in the Big Easy” in […]
Executive Summary The O2 is the world’s most popular live entertainment, leisure, and retail destination. Its world famous, 20,000-capacity arena hosts 200+ events each year, and has sold over 30 million tickets since opening in 2007. A multi-award-winning venue, The […]
Executive Summary Churchill Downs, the iconic home of the Kentucky Derby since 1875, hosts 80+ days of live thoroughbred racing each year, including Graded Stakes races, themed events, and the world-renowned Derby Week. With nearly 1 million visitors annually, the […]
Executive Summary Intuit Dome represents a groundbreaking achievement in the sports and entertainment industry, setting new standards for innovation, the fan experience and sustainability. Its state-of-the-art technology, versatile design and commitment to community engagement make it a truly exceptional venue […]
Executive Summary Moody Center at The University of Texas is the home for men’s and women’s basketball and serves as a major entertainment venue for the Austin community. The VIP clubs offer unique, elevated fan experiences, inspired by the Austin […]
Executive Summary DreamSeat deserves recognition as the “Most Innovative Premium Concept” for revolutionizing the fan experience at Arizona Cardinals games with first-of-their-kind field-level seating experiences. By pushing the boundaries of stadium luxury, DreamSeat has redefined what it means to be […]
Executive Summary The Houston Livestock Show and Rodeo is moving away from its traditional “if it isn’t broken, don’t fix it” approach and is making significant improvements to its premium offerings. A prime illustration of this is the Chairman’s Club […]
Executive Summary I am nominating our Detroit Lions Premium Service Team for not only the execution of our annual premium partner trips, but for bringing out our video team to create a commemorative video to be used as both a […]
