Forward Associates

Roy Westwood
CEO & Founder
Roy@forwardassociates.co.uk
forwardassociates.co.uk

Forward Associates is a multidisciplinary consultancy specializing in venue strategy, hospitality, fan experience, and commercial innovation across sports, entertainment, retail, and leisure. The company helps stadiums, arenas, and destination venues create memorable guest experiences that drive long-term revenue and loyalty. Combining expertise in branding, architecture, food and beverage strategy, premium seating, and operational planning, Forward Associates delivers data-informed, experience-led solutions for some of the world’s leading venues and organizations. Their work blends creativity, commercial insight, and placemaking to transform venues into vibrant, year-round destinations while balancing guest satisfaction, operational efficiency, cultural relevance, and sustainable commercial growth. Rooted in human behaviour, brand and belonging, Forward Associates balances creativity and science to create moments that endure.