Juventus Expands VIP Seating at Allianz Stadium
Juventus is adding 70 VIP seats and a redesigned VIP Stand at Allianz Stadium for 2026-27, increasing premium capacity while continuing its hospitality partnership with Da Vittorio Group. The upgrades follow a record revenue season for the Turin stadium. » MORE
Arkansas Doubles Loge Inventory
Arkansas Athletics is adding 18 new loge boxes along the third-base line at Baum-Walker Stadium for the 2027 season. The four-to-six-person boxes are part of a broader reseating program for Razorbacks baseball. » MORE
BYU Debuting LaVell’s Lounge & PACS Hospitality Spaces
BYU is expanding hospitality at LaVell Edwards Stadium with new premium spaces for the 2026 football season, offering new group/social experiences that greatly expand the venue’s gameday hospitality lineup while preparing for larger investments in 2027. » MORE
Cincinnati Adds New Tunnel Club
Cincinnati Athletics is adding the Hop Shops Tunnel Club at Nippert Stadium for the 2026 football season, in partnership with RevelXP. The club includes all-inclusive F&B and a close-up view of the team entering the field. » MORE
